Articles tagged “mobile booking”

Business Travel

Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Consumers are so overwhelmed by choice these days, they sometimes simply give up on travel plans altogether. Brands like American Express Travel are hoping to end that lamentable state of affairs by combining old-school service with new technological tools that make the complete “customer journey” both high tech and high touch.

Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Online Travel

Travel Habits of Americans: Gen Xers Lead Hotel-Mobile Bookings Among U.S. Travelers

It's not a tsunami, but it's been clear for some time that the tides are turning: Skift's data show 23 percent of U.S. consumers who booked a hotel in the past year used a smartphone to do so. The waters – or mobile hotel bookings – will only keep rising.

Travel Habits of Americans: Gen Xers Lead Hotel-Mobile Bookings Among U.S. Travelers

Hotels

Guests Are More Satisfied at Hotels That Are Mobile Friendly

Where online travel agencies make it easy for guests to book hotel rooms from their smartphones, hotels need to do a much better job if they want more direct bookings. And they need to make better apps while they're at it.

Guests Are More Satisfied at Hotels That Are Mobile Friendly

Online Travel

Growth of Mobile Travel Bookings in 6 Charts

Smartphones continue gaining ground with online travel bookings, albeit slowly, and mobile web still outpaces what can be clunky mobile app user experiences.

Growth of Mobile Travel Bookings in 6 Charts

Hotels

Hilton Launches a New Video Ad Campaign to Push Direct Bookings

Many travel and tourism brands are harnessing the power of 360-degree video to inspire travelers, but this is the first time we've seen it used to convert direct bookings. It'll be interesting to see the results of this campaign by the end of this year.

Hilton Launches a New Video Ad Campaign to Push Direct Bookings

Online Travel

HotelTonight Adds Rooms in 80 New European Markets

HotelTonight's reach may be broad, but it's not necessarily relevant in many of its new markets. Time would be better spent targeting major cities in Asia and Latin America than mining every possible market in Europe.

HotelTonight Adds Rooms in 80 New European Markets

Online Travel

Priceline Boss: Mobile Bookings Not the Most Important Part of Mobile

Every travel brand engaged in mobile -- and that should be all of them -- should read about Booking.com's big-picture vision for mobile. Hipmunk and Expedia are also going down this road, albeit to a lesser degree.

Priceline Boss: Mobile Bookings Not the Most Important Part of Mobile

Hotels

Airbnb Is Building a New Mobile Travel Inspiration Engine

Inspiration has long been a part of Airbnb's brand, so putting it in the palm of your hand seems like the next best step.

Airbnb Is Building a New Mobile Travel Inspiration Engine

Online Travel

China’s WeChat Adds a Mobile Flight Booking Service

Flights are an interesting first step, but hotels and local events have more potential in the long run.

China’s WeChat Adds a Mobile Flight Booking Service