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Changes to United's MileagePlus program will make it harder for ultra-frequent flyers to stay loyal to the airline.
Grant Martin, Skift | 5 years ago
Airlines
It just got 25 percent more expensive to earn top-tier elite status on United Airlines.
United's new vice president of loyalty is putting his weight behind a new credit card and a handful of other initiatives at the airline. It will be interesting to see how those goals mesh with a weary base of MileagePlus members and a management team eager to turn profit and save cash.
United's new vice president of loyalty wants to bring more value to MileagePlus customers across a wider spectrum of travelers. He's starting that process by spearheading an overhaul of the company's co-branded credit card.
Starting July 1, United will begin hawking Chase-branded credit cards on board, with flight attendants earning a $50 commission for each approval. Will the flight attendants remind customers that they'll need a lot more miles for some trips starting later this year? We doubt it.
Brian Sumers, Skift | 6 years ago
United's making more friends within its loyalty ranks by giving away upgraded status.
Grant Martin, Skift | 7 years ago
United's apology tour just extended to its former frequent flyers.
The problem isn't Star Alliance, the problem is United.
Grant Martin, Skift | 9 years ago
