Articles tagged “mileageplus”

United Upends Loyalty Program to Prioritize Dollars Over Miles

United Upends Loyalty Program to Prioritize Dollars Over Miles

Grant Martin, Skift

United's MileagePlus program is changing dramatically in 2020 to focus more on high-spend rather than high-mileage travelers. Translation: It's getting harder for frugal flyers to be elite.

2 weeks ago

United Upgrades Its Upgrade System for Frequent Flyers

United Upgrades Its Upgrade System for Frequent Flyers

Grant Martin, Skift

United's new points-based system for upgrading MileagePlus members should be more flexible and straightforward for elite travelers. Emphasis on "should be."

3 weeks ago

United Airlines Simplifies Seat Upgrades With Points Incentives

United Airlines Simplifies Seat Upgrades With Points Incentives

Brian Sumers, Skift

The majority of U.S. travelers don't have to worry about how they'll upgrade on United Airlines. But United's most loyal customers, who contribute more than their share of revenue, care deeply about the process. United can't make things too difficult for them, or they will defect.

4 weeks ago

United Airlines Removes Expiration Dates From Frequent Flyer Miles

United Airlines Removes Expiration Dates From Frequent Flyer Miles

Grant Martin, Skift

United's decision to remove the expiration date from MileagePlus accounts is a small gesture toward improving the lives of its loyalty program members — and could eventually be key to its growth.

2 months ago

United-Chase Rift Creates Opportunities for Other Credit Card Partnerships

United-Chase Rift Creates Opportunities for Other Credit Card Partnerships

Grant Martin, Skift

If United and Chase can't forge an exclusive agreement on how they market credit cards, the door may open for other banks like Citi, Barclays, or American Express to pitch a United co-branded product.

6 months ago

United Is Switching Frequent Flyer Program to Demand Pricing

United Is Switching Frequent Flyer Program to Demand Pricing

Grant Martin, Skift

United will move to a dynamic-pricing model and remove its award chart on November 15. For flexible and thrifty travelers, this may help some score a bargain-basement award seat. Others who are used to predictable award tiers may find the news distressing.

7 months ago

Frequent Flyers Brush Off Tougher Criteria for Airline Elite Status

Frequent Flyers Brush Off Tougher Criteria for Airline Elite Status

Grant Martin, Skift

Despite the cost of entry getting markedly higher next year, many business travelers don't seem too worried about new qualification standards that American and United have set for next year.

10 months ago

Higher Standards for Airline Elite Status Don’t Bother Elite Travelers

Higher Standards for Airline Elite Status Don’t Bother Elite Travelers

Grant Martin, Skift

New qualification standards for elite status at American and Delta seem to be working as intended: Business travelers are looking forward to better exclusivity while budget travelers are giving up.

10 months ago

United Makes Top-Tier Elite Status Harder to Earn

United Makes Top-Tier Elite Status Harder to Earn

Grant Martin, Skift

Changes to United's MileagePlus program will make it harder for ultra-frequent flyers to stay loyal to the airline.

1 year ago

United Airlines Moves the Goal Post for Earning Top-Tier Elite Status

United Airlines Moves the Goal Post for Earning Top-Tier Elite Status

Grant Martin, Skift

It just got 25 percent more expensive to earn top-tier elite status on United Airlines.

1 year ago

United’s New Loyalty Boss Confirms Focus on Demand, Not Miles, Is Here to Stay

United’s New Loyalty Boss Confirms Focus on Demand, Not Miles, Is Here to Stay

Grant Martin, Skift

United's new vice president of loyalty is putting his weight behind a new credit card and a handful of other initiatives at the airline. It will be interesting to see how those goals mesh with a weary base of MileagePlus members and a management team eager to turn profit and save cash.

1 year ago

United Loyalty Boss Luc Bondar Relaunches Explorer Card to Compete With Premier Rivals

United Loyalty Boss Luc Bondar Relaunches Explorer Card to Compete With Premier Rivals

Grant Martin, Skift

United's new vice president of loyalty wants to bring more value to MileagePlus customers across a wider spectrum of travelers. He's starting that process by spearheading an overhaul of the company's co-branded credit card.

1 year ago