Articles tagged “micro hotels”

Hilton Debuts New Hostel-Inspired Brand, Motto

Hilton Debuts New Hostel-Inspired Brand, Motto

Deanna Ting, Skift

So, it's not being marketed as a "hostel on steroids," as Hilton CEO Chris Nassetta once described it, but Motto by Hilton is more or less a lot of what we've seen before, albeit with a few twists.

4 months ago

New Micro Brand Arlo Hotels To Battle Macro Trends and Established NYC Competitors

New Micro Brand Arlo Hotels To Battle Macro Trends and Established NYC Competitors

Oshrat Carmiel, Bloomberg

Kudos to Pavlov and Schumer for trying to start their own hotel brand in one of the toughest markets in the country. Whether the micro-hotel trend has staying power beyond New York and other cramped cities, however, is still a question mark. Standing out as a new brand will be a challenge, especially in a hospitality market already inundated with a multitude of brands, many with the same design concepts and aesthetics as Arlo.

3 years ago