We'd bet there are plenty of Democratic convention delegates staying in apartment and home rentals in Philly next week while many are sharing hotel rooms. Has the sharing economy made hotels soften their rates? Not much evidence of it yet.
Destination Cleveland raised the bar on integrated web and social media content to promote the city to visiting delegates and convention planners around the globe.
The upcoming Republican and Democratic national conventions may prove to be ideal case studies for whether or not Airbnb can have the potential to disrupt lucrative hotel compression night rates. And if Airbnb does make a mark on hotel rates, hotels will have to seriously rethink their strategies around the monopoly they once had with citywide meetings and events.
Airbnb can't compete directly with hotels for meetings business in terms of product, but it will be able to grab market share in the future by offering a degree of personalization that hotels can't match.
The city and convention of the future are international, interdisciplinary knowledge sharing machines marrying live and virtual engagement.
The CitizenLab platform fills the need in conventions today for an affordable, scalable community engagement tool connecting conference delegates and exhibitors with local citizens and policy makers.
The annual A.T. Kearney Global Cities Index shows destinations their competitive positioning on a worldwide basis to inform their strategy to attract more corporate investment and business events.
Destinations have traditionally undervalued the ability of meetings-specific website content to drive convention attendance, but Las Vegas is attempting to do just that with an integrated, high-tech content delivery platform.
Airbnb and other room-sharing companies have the ability to drive increased attendance to conventions, but there seems to be a lack of awareness among many planners about the overall user experience and value proposition.
If hotels want to book more meetings and events, they need to know how to speak the specific industry language of the events and planners they’re working with.