Articles tagged “martech”

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

James O'Brien, Skift Research

Many recognize the importance of marketing technology, but organizations still struggle with how to implement these technologies the right way and to find the right talent to lead their initiatives.

1 month ago

The State of Marketing Technology in Travel 2019: New Skift Research

The State of Marketing Technology in Travel 2019: New Skift Research

Haixia Wang, Skift Research

The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role — industry-wide.

2 months ago