Articles tagged “mafengwo”

San Francisco Launches Mafengwo Video Series to Lure Chinese Millennial Travelers

San Francisco Launches Mafengwo Video Series to Lure Chinese Millennial Travelers

Jing Travel

San Francisco's destination marketing organization has developed new strategies for luring international travelers, including a video series campaign on Chinese travel-focused social platform Mafengwo. It's a key channel for DMOs looking to reach the highly coveted millennial and Gen Z segments.

2 months ago

Tencent Leads $250 Million Funding in Chinese Travel Site Mafengwo

Tencent Leads $250 Million Funding in Chinese Travel Site Mafengwo

Lulu Yilun Chen, Bloomberg

Mafengwo’s latest funding comes as the online site signs a deal with Tongcheng-Elong to build a one-stop shop for users to book hotels and flights faster on its platform. The competition is heating up.

6 months ago

Mafengwo Raises $133 Million as a Booking App for Chinese Millennials

Mafengwo Raises $133 Million as a Booking App for Chinese Millennials

Sean O'Neill, Skift

Mafengwo gained traction among millennials partly due to China having banned Facebook and Instagram. A lack of competition gave the company room to be a place where young Chinese can share travel photos, and that attracted new customers to look at the company's bookable travel offerings.

2 years ago