Jing Travel
San Francisco's destination marketing organization has developed new strategies for luring international travelers, including a video series campaign on Chinese travel-focused social platform Mafengwo. It's a key channel for DMOs looking to reach the highly coveted millennial and Gen Z segments.
2 months ago
Lulu Yilun Chen, Bloomberg
Mafengwo’s latest funding comes as the online site signs a deal with Tongcheng-Elong to build a one-stop shop for users to book hotels and flights faster on its platform. The competition is heating up.
6 months ago
Sean O'Neill, Skift
Mafengwo gained traction among millennials partly due to China having banned Facebook and Instagram. A lack of competition gave the company room to be a place where young Chinese can share travel photos, and that attracted new customers to look at the company's bookable travel offerings.
2 years ago
