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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

Survey: Most Frequent Flyers Aren’t Faithful to Just One Loyalty Program

Like other recent research, these findings suggest that it takes a lot to set brands apart for service-concerned business travelers. Cultivating a strong identity with stylized lounges and brand-specific amenities may be the way to go.

Survey: Most Frequent Flyers Aren’t Faithful to Just One Loyalty Program

Online Travel

Updated: American Air’s Loyalty Program Returns to Tracking Sites After Bitter Absence

The agreement means sites and apps such as AwardWallet, TripItPro, Traxo, UsingMiles, and Superfly can easily access AAdvantage information for their members, without jumping through hoops and forging workarounds, if they choose to do so.

Airlines

How United’s Loyalty Program Lets the Mileage Rich Get Richer

Anyone who boards a commercial airline sees that there are privileged and not-so privileged passengers in the eyes of the airline. United Mileage Plus reinforces and widens the great divide by providing more bang per mile for elite flyers on lucrative intercontinental routes.

Hotels

Rocketmiles Expands Overseas, Secures Exclusive Partnership with United

Travelers are becoming savvier with collecting and redeeming loyalty points as it becomes easier to do so with tie-ins across travel providers. There's no reason Rocketmiles' U.S. success won't also translate into international bookings.

Airlines

Southwest enables businesses to buy loyalty points for employees

Loyalty points are increasingly becoming a new and broader currency with businesses rewarding them to employees, and even some travel startups awarding consumers airline points for hotel stays.

Hotels

Is this hotel chain helping guests or missing out on big fee surcharges?

Loyalty pays, as Kimpton has shown. But so does customer service that goes beyond the basics.

Is this hotel chain helping guests or missing out on big fee surcharges?

Airlines

The Points Guy explains the big business behind airline loyalty programs

Kelly's approach both explains why getting miles via flying is one of the least effective ways to build loyalty, as well as why the business of points has become a big enough business that airlines are spinning them off as independent companies.

Online Travel

Five travel startups hack roaming fees, restaurants and hotel bookings

Five travel startups hack roaming fees, restaurants and hotel bookings

Online Travel

Rocketmiles raises $2 million to turn hotel stays into airline miles

Frequent travelers have plenty of incentive to earn miles through Rocketmiles, but the startup will have to expand its hotel options and offer a cleaner experience than its competitor for sustainable growth.

Tourism

Air France looks to Asia for growth and Gulf airlines for ideas

Air France sees the growth opportunity in Malaysia and elsewhere in Asia, and it also sees that building cooperation doesn't always require thinking in traditional terms of alliances.

Air France looks to Asia for growth and Gulf airlines for ideas