Articles tagged “loyalty points”

Airlines

Alitalia to Auction Off Its Loyalty Program — Bids Start at $57 Million

A potential easy win of an impressive 6.2 million members goes to the highest bidder, and each and every flyer a valuable resource for an airline wanting to take advantage of Europe's upcoming recovery.

Alitalia to Auction Off Its Loyalty Program — Bids Start at $57 Million

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Coronavirus

The Diminishing Role of Credit Card Loyalty in a Post-Pandemic World

There may be momentum behind the travel industry's recovery, but plenty of uncertainty is still ahead. Now is not the time to drive customers away with sneaky, overnight devaluing of loyalty points.

The Diminishing Role of Credit Card Loyalty in a Post-Pandemic World

Online Travel

Loyalty Programs Still Show Some Life for Decimated Hotels and Airlines

In the past two months, travelers have bought roughly 100 million points and miles a day, on average. That's good news for cash-strapped airlines and hotels. They're using promotions to transform potentially costly refunds for canceled travel into less costly miles and points.

Loyalty Programs Still Show Some Life for Decimated Hotels and Airlines
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Travel Booking

New Survey: What Does the Future of Traveler Loyalty Look Like?

What does the future of customer loyalty hold for brands and operators in the travel, tourism, and hospitality industries? Share your thoughts by taking this digital assessment by PK and Salesforce. All respondents will receive ​​complimentary access to the report.

New Survey: What Does the Future of Traveler Loyalty Look Like?