It's been a year of triumphs and also, unfortunately, more challenges for LGBT travelers. One truth that Orlando underscored is that the LGBT travel market is one of the most resilient and is not easily deterred from traveling and celebrating their community.
When planning marketing campaigns for the LGBT community it's important to remember that each letter of the acronym represents a different identity. Each identity has its own travel preferences just like any other group, from where they prefer to stay to where they like to spend their money.
Spending, as wall as familiarity, tends to break down the walls of intolerance.
Taking a principled stand is never a bad idea.
Many U.S. destinations have teams in places like China and Brazil working to attract those visitors so why can't they have an LGBT marketing staff member?
Marriott has been ramping up its marketing efforts targeting LGBT customers while also promoting its internal advocacy for the LGBT community.
Some travel brands have been at the forefront of LGBT travel for years and deserve to be recognized for getting out ahead of the mainstream. But this ruling of course opens the flood gates to wedding tourism in more states, and tourism boards will have their hands full planning for more LGBT travelers.
This historic U.S. decision will be a monumental boost to the already very lucrative LGBT travel market. Understand the key trends, get the report now for free!
Kudos to Delta for stepping up on this issue and putting some dollars behind an advocacy for gay equality.
The "What's New & Next" brand positioning at W Hotels has always embraced inclusivity and diversity, but it's never been this vocal about it before.