Articles tagged “leisure travelers”

With a big bet on pent-up demand and an expected increase in leisure travel, Accor is doubling down on holidaymakers this summer and beyond, with loyalty offerings leading the way.

New research shows that travelers that book trips via online travel agencies will play a significant role in hospitality’s recovery. Hoteliers that keep the evolving wants and needs of OTA travelers in mind will have an advantage as properties reimagine how they do business.

The year has been so horrible for the travel sector that it can be easy to forget about consumers' pent-up demand to explore the world. This survey is a helpful reminder.

In our current era of global anxiety, the brands that will have an advantage with today’s travelers are those that will be able to help ease traveler friction, build trust, and alleviate stress through easily accessible, relevant content.

As Google threatens to give online travel agencies grief with its new Instant Booking product it can smile and say that it's on the right track as mobile search engine use keeps growing with leisure travelers.

The relatively ambitious travel plans seem to reflect economic optimism among American consumers.

Leisure travel is often considered a distant second to business travel, but this report confirms its economic importance.

Business travelers are the only ones disappointed by the oncoming economic boost; U.S. airlines, hoteliers, and restaurants have been waiting more than five years for a rebound of this level.

Canada’s decision to pull leisure marketing from its poorest performing markets is an interesting tactic, but one that gives individual destinations an opportunity to stand out without competing against the more influential country brand.

Business travelers recently turned to Amtrak to avoid airport hassles on short-haul trips, but that doesn’t necessarily translate into a lucrative market for leisure travelers.