Articles tagged “l2”

Luxury Hotels Are Missing an Opportunity With User-Generated Content

Luxury Hotels Are Missing an Opportunity With User-Generated Content

Deanna Ting, Skift

User-generated content is low on cost, and high on returns on engagement, but it's not always being utilized by hotel brands to its greatest advantage says a new report from consultancy firm L2. But is having a lot of UGC necessarily a good thing, or are there better ways for hotels to use them to their advantage?

4 years ago