JetBlue will Add New Jets, While Eyeing Transatlantic routes

There's a big difference between talking about trans-Atlantic routes and actually starting them. But it seems JetBlue is taking the prospect of Europe seriously.

U.S. Carriers Should Re-Think Gutting Benefits for Their Most Loyal Flyers

Sometimes generosity and taking care of your most loyal customers gives a halo that is not immediately visible, but can have long-term benefits and end up saving your skin.

The All-You-Can-Fly Jet Service That May Have Found the Secret to Success

There have been so many startups trying to solve problems of frequent flyers and found little success. Surf Air's modest yet competent approach may be the solution some have been looking for.

JetBlue to Match Virgin America Flyers’ Points Balances

The points' match from JetBlue shows the extent to which the airline will go to compete with Virgin America, its soon-to-be-stronger adversary.

With Approval in Hand, U.S. Airlines Plan Their Entrances to Cuba

Many U.S. travelers are anxiously waiting for the day when a trip to Cuba feels effortless and streamlined. U.S. airlines and Cuban airports will face aviation challenges during the next year that we haven't seen in a long time.

U.S. to Cuba Commercial Flights Given Green Light by Obama Administration

It's great news for Cuba, but the rest of the Caribbean tourism industry is going to have to up its game.

Skift’s New Video Series: What Keeps Travel Industry CMOs Up at Night

We turned the camera on four of travel's marketing leaders to learn what keeps them up at night. Here's what they had to say.

U.S. Airlines Match JetBlue Fare Hike as Carriers Try To Reverse Revenue Per Seat Drop

RASM, or revenue per available seat mile, is in the "doldrums," according to one analyst, and U.S. airlines are hiking fares in time for the summer travel season to reverse that depression.

Skift CMO Interviews: JetBlue’s Biggest Challenge Is to Keep Being Cool

JetBlue doesn't use influencers to promote its brand except in scattered countries where the airline isn't well-known. Who needs influencers when word-of-mouth and your own passengers spread the good vibes?

Passenger Satisfaction With U.S. Airlines Hits a 10-Year High

Now that the major U.S. airlines are profitable again, more travelers are reporting higher satisfaction with their flights.