There's a big difference between talking about trans-Atlantic routes and actually starting them. But it seems JetBlue is taking the prospect of Europe seriously.
Sometimes generosity and taking care of your most loyal customers gives a halo that is not immediately visible, but can have long-term benefits and end up saving your skin.
There have been so many startups trying to solve problems of frequent flyers and found little success. Surf Air's modest yet competent approach may be the solution some have been looking for.
The points' match from JetBlue shows the extent to which the airline will go to compete with Virgin America, its soon-to-be-stronger adversary.
Many U.S. travelers are anxiously waiting for the day when a trip to Cuba feels effortless and streamlined. U.S. airlines and Cuban airports will face aviation challenges during the next year that we haven't seen in a long time.
It's great news for Cuba, but the rest of the Caribbean tourism industry is going to have to up its game.
We turned the camera on four of travel's marketing leaders to learn what keeps them up at night. Here's what they had to say.
RASM, or revenue per available seat mile, is in the "doldrums," according to one analyst, and U.S. airlines are hiking fares in time for the summer travel season to reverse that depression.
JetBlue doesn't use influencers to promote its brand except in scattered countries where the airline isn't well-known. Who needs influencers when word-of-mouth and your own passengers spread the good vibes?
Now that the major U.S. airlines are profitable again, more travelers are reporting higher satisfaction with their flights.