Articles tagged “jet2.com”

Why Are Airline Websites So Bad at Inspiring Travel?

Why Are Airline Websites So Bad at Inspiring Travel?

Dennis Schaal, Skift

There are floors full of marketing folks and techies at Expedia, Booking.com, United, and American Airlines who are measuring whether consumers click faster on the yellow button or the red banner. Can airline websites afford to be cheerleader, confidante, and payment processor simultaneously? Very doubtful.

1 month ago