Articles tagged “jet blue”

JetBlue Founder Sees His Startup as Tech Company That Happens to Fly Planes

JetBlue Founder Sees His Startup as Tech Company That Happens to Fly Planes

Julie Johnsson and Mary Schlangenstein, Bloomberg

Plenty of airlines have touted their technological superiority over the opposition. We'll have to wait and see whether Neeleman's new carrier — code-named Moxy — really is any different.

4 months ago

Airlines Are Becoming Rational Businesses and Passengers Are Benefiting

Airlines Are Becoming Rational Businesses and Passengers Are Benefiting

Marisa Garcia, Skift

The level of profitability revealed in the latest BTS report is leaves the Big 3 U.S. airlines room to improve their in-flight products and passenger services, without breaking the bank. But they have achieved this profitability in large part by becoming better businesses. If they are to stay profitable when the next inevitable industry downturn comes, they will need to keep improving their retail models.

3 years ago

Best Travel Ads This Week: Sky’s The Limit With Airlines’ Storytelling Techniques

Best Travel Ads This Week: Sky’s The Limit With Airlines’ Storytelling Techniques

Alexandra E. Petri, Skift

Airlines are becoming more playful as they experiment with ways to deliver a sense of their brand.

3 years ago