You would think hoteliers would have learned a few things from their foray with Travelweb in the early 2000s but, as Room Key shows, they obviously did not.
As more people around the globe embark on international trips, consumers are coming to expect digital experiences in their native language regardless of where they land. Download this free trends report to learn actionable strategies to localize content for the next generation of global travelers!
Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service.
Whether it's on hotel, online travel agency or metasearch sites, having attractive pricing is a very powerful thing. We think Kaufer is a smart guy. He knows he isn't going to get hotels' special rates for loyalty program members today, but he's trying to lay the groundwork for a deal later on.
Delta Air Lines upped its relationship with Gogo Wi-Fi, a resounding win for Gogo and its 2Ku satellite-based technology, which promises the end of the era of glacial inflight Internet.
Interestingly, the Starwood Preferred Guest program, beloved among frequent travelers, ranked near the bottom, and it's never fared well in past J.D. Powers' reports. So, why is it so admired, and why does Marriott want it so badly?
With more people traveling abroad than ever before, travel brands are increasingly expected to provide international customers with a seamless digital experience. The ones taking the tech-first approach are winning the battle for loyalty and direct bookings.