Articles tagged “ideaworks”

U.S. Airlines Make It Easier to Redeem Frequent Flyer Miles: New Study

U.S. Airlines Make It Easier to Redeem Frequent Flyer Miles: New Study

Justin Bachman and Mary Schlangenstein, Bloomberg

The six largest U.S. airlines have lowered how many frequent-flier miles they require for some domestic flight awards, a study says. But the prices to redeem miles have tended to decline in tandem with airfares. In many cases, that means airline miles aren’t as valuable as before. Plus, international redemptions have generally gotten worse.

9 months ago

The 5 Airline Websites Best Designed for Up Selling Flyers

The 5 Airline Websites Best Designed for Up Selling Flyers

Marisa Garcia, Skift

Ideaworks believes that web design which makes it easier for consumers to know about and purchase a la carte ancillary products is essential to encouraging these sales. Call it hate-selling with a human face.

4 years ago

American Airlines Says Premium Seats Will Be the Next Frontier in Ancillary Fees

American Airlines Says Premium Seats Will Be the Next Frontier in Ancillary Fees

Dennis Schaal, Skift

Hyperbole or reality? American Airlines thinks its upcoming basic and premium economy will be huge, akin to its launching bag fees in 2008.

4 years ago

Delta Is Out-Innovating All Other Airlines With Its Branded Fares

Delta Is Out-Innovating All Other Airlines With Its Branded Fares

Marisa Garcia, Skift

Unbundling fares and encouraging passengers to buy-up to more tolerable seating conditions is proving very profitable for Delta right now. It could prove profitable for others, for however long the consumer will bear it.

4 years ago

New Study Says Marriott Has the Most Rewarding Hotel Loyalty Program

New Study Says Marriott Has the Most Rewarding Hotel Loyalty Program

Grant Martin, Skift

Marriott Rewards may be the best program for general travelers, but for frequent travelers it gets complicated.

4 years ago

Why Smiling Flight Attendants Need to Be Part of Airlines’ Fee Strategies

Why Smiling Flight Attendants Need to Be Part of Airlines’ Fee Strategies

Dan Peltier, Skift

Many airlines are in desperate need of a charm offensive, and a softer approach to ancillary revenue will benefit the bottom line.

5 years ago

Airline Revenue From Extra Fees Climbs to $31.5 Billion in 2013

Airline Revenue From Extra Fees Climbs to $31.5 Billion in 2013

Daniel Peltier, Skift

Airlines have found a way to make a profit -- ancillary revenue -- and these fees are likely to be around for an extended period of time.

5 years ago

Airlines Push Subscription Programs as the Next Phase in Loyalty

Airlines Push Subscription Programs as the Next Phase in Loyalty

Dennis Schaal, Skift

Elite travelers and big spenders will continue to relish their loyalty awards, but airlines may win even more loyal flyers when carriers sell them subscriptions for preferred seats and other perks.

6 years ago