Online Travel
TripAdvisor’s Instant Booking Bet Looks Ugly Right Now
TripAdvisor continues to labor to transform its business from a media/advertising model toward a booking site -- under the glare of all-too-often impatient pundits and investors. The big decline in its revenue per hotel shopper, meanwhile, is likely a temporary hurdle but TripAdvisor management still has a helluva lot to prove.
Dennis Schaal, Skift | 8 years ago