Articles tagged “hotel tech benchmark”

Hotels

Hotels Face Digital Shift with Payment Solutions: New Skift Research

The pandemic accelerated the shift to digital and alternative payments. To capitalize on this, hoteliers should modernize their payment tech stack to offer seamless integration and diverse payment options for increased bookings, higher-value reservations, and improved guest satisfaction.

Saniya Zanpure | 6 months ago

Hotels Face Digital Shift with Payment Solutions: New Skift Research

Hotels

Effective Hotel Marketing in the Digital Age: New Skift Research

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools.

Saniya Zanpure | 10 months ago

Effective Hotel Marketing in the Digital Age: New Skift Research

Hotels

The Technology Improving Hotel Distribution: New Skift Research

The abundance of hotel booking channels calls for a tech-enabled distribution strategy. Central Reservation Systems help manage rates and availability across multiple booking channels and have the potential to become a $1.3 billion tech category.

Saniya Zanpure | 12 months ago

The Technology Improving Hotel Distribution: New Skift Research

Hotels

Demand for Direct Booking Tech is Booming: New Skift Research

With a growing share of hotel bookings made online, many hoteliers are reliant on third-party travel websites for booking volumes, and global visibility. Booking engines, website builders, and direct-booking tools can help these hotels find a better balance between first- and third-party bookings.

Saniya Zanpure | 1 year ago

Demand for Direct Booking Tech is Booming: New Skift Research

Hotels

Customer Relationship Management Tech for Hotels Is Becoming More Necessary

Understanding the customer is becoming increasingly important to hoteliers, and so-called CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

Wouter Geerts | 2 years ago

Customer Relationship Management Tech for Hotels Is Becoming More Necessary