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Articles tagged “hotel marketing”

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Hotels

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands

In this video from Skift Global Forum East 2022, we hear from Chris Hartley, CEO of Global Hotel Alliance, on how independent properties can lower costs, unlock bigger revenue opportunities, and compete in an environment where big brands and online travel agencies rule the world.

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands

Hotels

Hotel Green Efforts Are Hitting Right Message for Social Media Users

Can you go wrong with imagery of animals or nature and heartwarming messages? Not if you're a hotel sharing your sustainability efforts via social media. That's what The Datai Langkawi, Fairmont, and Banyan Tree have found.

Hotel Green Efforts Are Hitting Right Message for Social Media Users

Hotels

Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests

Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.

Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests

Hotels

Hotel Marketers Shouldn’t Panic About Economic Uncertainty

The incoming CEO of MMGY Global, a travel marketing agency, is advising hotel clients not to let their marketing get whipsawed by every fluctuating news headline.

Hotel Marketers Shouldn’t Panic About Economic Uncertainty
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Hotels

Executive Q&A: How Changing the Loyalty Game Is Fueling IHG Hotels & Resorts’ Success With Business-to-Business Customers

Hotel brands are looking to make loyalty programs even more rewarding. It’s not solely about points, but also about offering choice, flexibility, and personalized experiences for consumers. In addition, hotel brands are focused on supporting the success of their valued travel managers and buyers, who in turn leverage loyalty to drive compliance and a more rewarding travel program for their end travelers and clients.

Executive Q&A: How Changing the Loyalty Game Is Fueling IHG Hotels & Resorts’ Success With Business-to-Business Customers

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

Hotels

Fintech to Help Smaller Hotel Brands Like Selina Launch Rewards Cards

Selina's launch of a loyalty card will be eyed by other emerging brands in travel lodging. Its choices in marketing the card to early-career travelers will be watched by all hoteliers coveting that segment.

Fintech to Help Smaller Hotel Brands Like Selina Launch Rewards Cards

Travel Technology

RateGain Buys Hotel Marketing Tech Ahead of Its IPO

Skift has recently covered the rise of fintech (financial technology) and insurtech (insurance technology) in travel. We predict you'll also be hearing more about martech, or marketing technology, in the coming year, too.

RateGain Buys Hotel Marketing Tech Ahead of Its IPO

Hotels

Why This New Luxury Hotel in Venice Is Hopping on the NFT Frenzy

Ca' di Dio is the first Venetian luxury hotel to offer a reservation via the trendy asset class NFT, or non-fungible token. Smart hotels everywhere are trying fresh ways to appeal to niche audiences, instead of just rely on Booking.com & company.

Why This New Luxury Hotel in Venice Is Hopping on the NFT Frenzy

Hotels

New Research: 5 Things Hoteliers Need to Know About OTA Travelers

New research shows that travelers that book trips via online travel agencies will play a significant role in hospitality’s recovery. Hoteliers that keep the evolving wants and needs of OTA travelers in mind will have an advantage as properties reimagine how they do business.

New Research: 5 Things Hoteliers Need to Know About OTA Travelers