Articles tagged “hotel marketing”

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Marriott’s New Global Ad Campaign Puts Its Loyalty Members First

Marriott’s New Global Ad Campaign Puts Its Loyalty Members First

Deanna Ting, Skift

Given its never-ending, still-pending acquisition of Starwood, this ad campaign — aimed at promoting Marriott's loyalty program — makes total sense. Marriott doesn't just want consumers to stop clicking around. It wants them to be loyal Marriott customers in every sense of the word. It also wants to assure any critics or SPG loyalists that the Marriott Rewards program already is one of the best ones around.

3 years ago

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Alexandra E. Petri, Skift

Sheraton is making big changes to what was referred to as a "tired brand" by its interim CEO earlier this year and has since announced a five-year plan to reinvigorate the brand. Though the brand needs reinvention, is a $100 million marketing campaign striking the right balance between the messaging and taking action?

4 years ago

The Hotel-Guest Dynamic is Changing

The Hotel-Guest Dynamic is Changing

Skift + Revinate

In the highly competitive hospitality space, hotels are increasingly looking to improve the guest experience pre-, during- and post-stay with data-driven communication solutions aimed at creating and sustaining meaningful relationships with customers. Download this report for FREE!

4 years ago

Sponsored
Hotel Vs. Brand Websites: SEO Friends or Foes?

Hotel Vs. Brand Websites: SEO Friends or Foes?

Travel Tripper + Skift

With the rising demand from today’s travelers for unique experiences, hotel brands are investing heavily in custom content for their individual properties online. Rather than competing for search ranking, hotels and brands now need to figure out how to work together in order to maximize their marketing efforts.

5 years ago

Sponsored
Watch This Free Webinar on Building Better Guest Relationships

Watch This Free Webinar on Building Better Guest Relationships

Revinate + Skift

Learn how to build better guest relationships with this on-demand webinar brought to you by Skift and Revinate.

5 years ago

Sponsored
Free Webinar: Strategies to Build Better Guest Relationships

Free Webinar: Strategies to Build Better Guest Relationships

Revinate + Skift

Join Skift and Revinate for a free webinar on Wednesday May 20, 2015.

5 years ago

New Free Skift Report: The Evolution of the All-Inclusive Resort

New Free Skift Report: The Evolution of the All-Inclusive Resort

Rafat Ali, Skift + Club Med

Spurred by economic factors and shifting guest expectations, the all-inclusive resort segment is rapidly expanding with more luxury product, local travel experiences, and age-delineated services targeting a wider range of international consumer demographics. Download this report for FREE!

5 years ago

Sponsored
Will Rethinking Metasearch Increase Direct Bookings for Hotels?

Will Rethinking Metasearch Increase Direct Bookings for Hotels?

Travel Tripper + Skift

As hotels seek to increase their direct bookings, the time has come to rethink the way to approach metasearch.

5 years ago

Sponsored
Can Better E-Mails Help Hotels Win Back Business From Booking Sites?

Can Better E-Mails Help Hotels Win Back Business From Booking Sites?

Revinate + Skift

As online travel agencies are offering hundreds of options at the finger tips of the consumer, hotels are struggling to get direct bookings. To win business back from the OTAs, hotels need to figure out ways to cultivate better relationships with guests.

5 years ago