Articles tagged “harry potter”

Universal Is Going for Full-On Immersion With New Harry Potter Ride

Universal Is Going for Full-On Immersion With New Harry Potter Ride

Hannah Sampson, Skift

Universal has seen huge returns on its Harry Potter investments. The latest addition is a ride — as opposed to an entire land — but it will still likely draw crowds, especially in the months before Disney's Star Wars expansion opens in Florida.

6 months ago

Universal Theme Parks Are Bound for a Long Stretch of Rapid Growth, CEO Says

Universal Theme Parks Are Bound for a Long Stretch of Rapid Growth, CEO Says

Hannah Sampson, Skift

NBCUniversal is expanding its theme park empire around the globe, but wisely continuing to up its game in domestic properties at the same time.

3 years ago

Harry Potter Makes Fare-Hike Magic Happen at Universal Park

Harry Potter Makes Fare-Hike Magic Happen at Universal Park

Christopher Palmeri, Bloomberg

Universal knows that guests will pay dearly for a chance to guzzle Butterbeer and tag along during a Quidditch match. Hollywood's new Wizarding World will give the mouse who must not be named some fresh competition.

3 years ago

Harry Potter Coming to Los Angeles After Orlando Success

Harry Potter Coming to Los Angeles After Orlando Success

Associated Press

The Harry Potter license represents a big boost for Universal theme parks and the first threat to Disney's massive advantage over all other theme parks.

4 years ago

Universal Orlando Leaves Harry Potter Fans Waiting for Clues on Opening Date

Universal Orlando Leaves Harry Potter Fans Waiting for Clues on Opening Date

Sandra Pedicini, Orlando Sentinel

Harry Potter gave Universal a fighting chance against Disney in central Florida. Don't let these muggle fans down.

5 years ago