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Articles tagged “google maps”

Business Travel

Instagram and Google Maps Contribute to Hawaii Tourists Behaving Badly

Hawaii, with its isolated location, fragile ecosystem, and deep-rooted local culture, faces even more problems with overtourism than most popular destinations do. Tourism marketers are looking at ways to manage the situation, but it's a huge challenge.

Instagram and Google Maps Contribute to Hawaii Tourists Behaving Badly

Tourism

How Not to Close an Island: Tourism Lessons From Indonesia

Closing islands for a rehab seems fashionable in Southeast Asia. It shouldn’t be. Authorities must first assess options carefully, and by no means should premature announcements be made. Just look at the Komodo Island example and the wrong messages Indonesia has sent about one of its most unique tourism assets.

How Not to Close an Island: Tourism Lessons From Indonesia

Online Travel

Google Maps Poised to Be an $11 Billion Business in 4 Years

When you're Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn't making lots of money. But the monetization of Google Maps will soon start in earnest, and travel marketers, for the most part, will hustle to get in.

Google Maps Poised to Be an $11 Billion Business in 4 Years

Travel Technology

Google Expands Power Over Local Discovery and Travel Tools

It will be fascinating to see whether consumers embrace booking various elements of travel using Google Assistant. Perhaps more interesting is the way that Google Maps has become an all-purpose superapp in recent years.

Google Expands Power Over Local Discovery and Travel Tools

Online Travel

Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Google is eating the world. When metasearch sites such as Trivago see a strategic benefit in increasing their advertising in Google metasearch, it's not only enough to make your head spin, but it's ominous from a competitive standpoint, as well.

Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Online Travel

Google Maps Adds More Hotel Search Filters

Google Maps is plotting a clear course in the direction of becoming a superapp for travel and dining. We’ll continue to track the trend closely.

Google Maps Adds More Hotel Search Filters

Online Travel

Google Maps Is Ready to Transform the World of Superapps: A Skift Deep Dive

Consumers in the West reach almost reflexively for the Google Maps app as the service becomes a nearly ubiquitous utility despite a dearth of messaging and payments. Whether it evolves into the next superapp may depend on whether users really want a do-everything app and the mood of regulators seeking to break up big tech.

Google Maps Is Ready to Transform the World of Superapps: A Skift Deep Dive

Ground Transport

Google Digs Deeper Into India With Where Is My Train Acquisition

Google’s acquisition of Bangalore-based Where is my Train validates the growing importance of rail travel — and the anxiety among competitors of Google's growing reach into travel.

Google Digs Deeper Into India With Where Is My Train Acquisition

Online Travel

What Destinations Do When Google Maps Lets Them Down

Tourism and hospitality companies have an opportunity with Mapillary to create their own ground-level, photo-based mapping platforms without having to wait for Google Street View teams to create or update them.

What Destinations Do When Google Maps Lets Them Down

Media and PR

Google Maps’ Local Guides Program Brings Community Focus to Traveler Reviews

Google Maps needed a serious refresh to remain relevant not just in mapping, but also in reviews as travelers look for fresher content that's visually stimulating and easily navigable.

Google Maps’ Local Guides Program Brings Community Focus to Traveler Reviews