Google Maps needed a serious refresh to remain relevant not just in mapping, but also in reviews as travelers look for fresher content that's visually stimulating and easily navigable.
Whether or not Google used its dominance to favor itself over other mobile mapping players, the other companies never really stood a chance anyways.
Rather than replace a trip to South Africa, local tourism leaders are hoping the technology will raise awareness of its attractions and beauty among a global audience and prompt additional visits.
The Trekker program is just fascinating.
It's great to see Stoppleman and Yelp continue to stand up to Google on this. While it helps them, it also attempts to carve out a space for other innovators in the guidebook and local space -- which is basically the same now.
Does Google really need to remind users that it's been innovating its mapping product extensively over the past seven years? Nobody likes a show off.
Street View has endless uses, and it's hard not to be excited about most of them.
Geolocation is everything to travel now. From the smartphone in your hand to recommendations based on location coming to you on your desktop, information is tied to real-world locations now in ways that have revolutionized travel.
It doesn't matter that Apple Maps is a challenge -- to say the least. Users aren't in the habit of downloading another app to navigate, even if that app is one of the better apps ever created.