Articles tagged “Google Hotels”

Online Travel

There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively

There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it's an important step that was almost unthinkable a few years ago.

There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively

Online Travel

Google Drops Costs for Hotels and Resellers to List Rates in Price-Comparison Search

In a switch, Google is inviting hotels and online travel resellers to drive bookings through its price-comparison search for free. Well, free for now, at least.

Google Drops Costs for Hotels and Resellers to List Rates in Price-Comparison Search

Online Travel

Google Adds Trip-Planning Features for Pandemic-Weary Travelers

A consumer habit of turning to Google first to look up pandemic-related travel restrictions may help establish Google in their minds as the brand to turn to first when planning a trip in normal times. Or at least that's Google's hope.

Google Adds Trip-Planning Features for Pandemic-Weary Travelers

Online Travel

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

This report explores the impact of Google across the travel supply chain, from rivals in the metasearch space to uneasy allies at the online travel agencies and brand clients that can use Google tools to reach their audiences.

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

Online Travel

Google’s New Hotel Search Is a Greater Threat to Booking Rivals

When it comes to Google and its hotels redesign, few things are all or nothing. TripAdvisor can worry that Google now has more traveler photos and reviews, but some of them are from TripAdvisor. Hotel websites and phone numbers get featured, but clicking on a book button brings customers to an online travel agency site. In travel, it's never winner take all.

Google’s New Hotel Search Is a Greater Threat to Booking Rivals

Online Travel

Expedia’s Barry Diller Calls on Google to Be Regulated

Diller is one of the godfathers of online travel and Expedia is probably among the top two travel advertisers in Google. Whether his comments will lead to lobbying or business practice changes, is today's multibillion dollar question.

Expedia’s Barry Diller Calls on Google to Be Regulated

Online Travel

Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted

Trivago views Google Hotels as a separate channel from Google AdWords, and it is testing participation now that sites such as its own are no longer banned. Then comes the question of how profitable using Google Hotels would be, and whether Trivago wants to spend a lot of money in a competitive product.

Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted