Articles tagged “frequent flyer programs”

Airlines

IAG Wants Other Companies – Not Just Airlines – to Use Its Avios Points

IAG's Avios points are coveted among people who want free or reduced-priced flights. A company might prefer to adopt its currency rather than start its own program. But IAG needs to invest in technology to make earning and burning a more attractive proposition for consumers.

IAG Wants Other Companies – Not Just Airlines – to Use Its Avios Points

Airlines

Delta Air Lines Tweaks Loyalty Program to Cater to Leisure Travelers

Delta made two improvements around the edges of its mileage program. But it eschewed the sort of conceptual change American made last month, retaining metrics for status accumulation.

Delta Air Lines Tweaks Loyalty Program to Cater to Leisure Travelers

Airlines

American Airlines AAdvantage Chief on the New Simplicity in Loyalty

During the pandemic, American Airlines altered its frequent flyer programs, recognizing that the program had become too complicated and also that credit card use — not air travel — provides the bulk of the income.

American Airlines AAdvantage Chief on the New Simplicity in Loyalty

Tourism

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Online Travel

4 Key Takeaways From Skift’s Loyalty and Subscription Summit

The pandemic has proven the resilience of loyalty programs. But it has also suggested the need for travel brands to supplement their loyalty programs with subscription-based products that address complementary needs.

4 Key Takeaways From Skift’s Loyalty and Subscription Summit

Airlines

Inside Air Canada’s Complicated Effort to Resurrect a Loyalty Program

Air Canada relaunches its Aeroplan program on November 8. But are loyalty programs still relevant amid a global pandemic? An airline executive says they are. We tend to think he's right.

Inside Air Canada’s Complicated Effort to Resurrect a Loyalty Program

Airlines

Airlines Try to Keep Loyalty Programs Relevant During Extraordinary Times

Loyalty programs are huge businesses for airlines. The American Airlines program, for example, is worth an estimated $30 to $35 billion. At those kinds of valuations, airlines cannot let their schemes atrophy. They need to keep them relevant.

Airlines Try to Keep Loyalty Programs Relevant During Extraordinary Times

Airlines

How Delta Plans to Best Its Record-Setting Year

Airlines have been boom-and-bust businesses for as long as almost anyone can remember. But has Delta Air Lines cracked the secret code? Or is it just better at managing expectations?

How Delta Plans to Best Its Record-Setting Year

Airlines

United Increases Its Loyalty Dominance at Denver

It's getting even harder to not be loyal to United Airlines if you are a frequent traveler in Denver.

United Increases Its Loyalty Dominance at Denver