Articles tagged “frequent flyer programs”

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Online Travel

4 Key Takeaways From Skift’s Loyalty and Subscription Summit

The pandemic has proven the resilience of loyalty programs. But it has also suggested the need for travel brands to supplement their loyalty programs with subscription-based products that address complementary needs.

4 Key Takeaways From Skift’s Loyalty and Subscription Summit

Airlines

Inside Air Canada’s Complicated Effort to Resurrect a Loyalty Program

Air Canada relaunches its Aeroplan program on November 8. But are loyalty programs still relevant amid a global pandemic? An airline executive says they are. We tend to think he's right.

Inside Air Canada’s Complicated Effort to Resurrect a Loyalty Program

Airlines

Airlines Try to Keep Loyalty Programs Relevant During Extraordinary Times

Loyalty programs are huge businesses for airlines. The American Airlines program, for example, is worth an estimated $30 to $35 billion. At those kinds of valuations, airlines cannot let their schemes atrophy. They need to keep them relevant.

Airlines Try to Keep Loyalty Programs Relevant During Extraordinary Times

Airlines

How Delta Plans to Best Its Record-Setting Year

Airlines have been boom-and-bust businesses for as long as almost anyone can remember. But has Delta Air Lines cracked the secret code? Or is it just better at managing expectations?

How Delta Plans to Best Its Record-Setting Year

Airlines

United Increases Its Loyalty Dominance at Denver

It's getting even harder to not be loyal to United Airlines if you are a frequent traveler in Denver.

United Increases Its Loyalty Dominance at Denver

Airlines

British Airways Tests Award Seats Without Hefty Taxes

Could the end of the era of high award taxes and fees at British Airways be nigh? A new trial from the carrier is pushing the fees down on some award seats to only £1.

British Airways Tests Award Seats Without Hefty Taxes

Airlines

Qantas Boldly Overhauls Loyalty Program, Resists Dynamic Pricing

Broad changes to the frequent flyer program employed by Qantas should largely be welcomed by the airline's road warriors, a rarity in today's airline loyalty industry.

Qantas Boldly Overhauls Loyalty Program, Resists Dynamic Pricing

Airlines

Lufthansa Will Be First European Airline to Adopt Dynamic Pricing for Award Seats

Award seats on Lufthansa will soon be priced according to market demand instead of a strict tiered system. Not all passengers are happy.

Lufthansa Will Be First European Airline to Adopt Dynamic Pricing for Award Seats

Airlines

Lufthansa Will Adopt Dynamic Award Pricing for Its Loyalty Program

In moving to a dynamic-based system for selling award seats, Lufthansa will be the first European carrier to formally adopt the model. But will the program look like its American cousins?

Lufthansa Will Adopt Dynamic Award Pricing for Its Loyalty Program