Online Travel
Interview: Expedia’s CEO on the Transformation of Travel Booking
Booking.com is a big-time leader in travel marketing through Google, and Expedia spends a ton of money on search engine marketing, too. While both companies are committed to this type of "pull" marketing, Expedia is making a big bet on multi-device search and "push" notifications as the future of travel booking.
Dennis Schaal, Skift | 10 years ago