Articles tagged “fifties”

Travel Megatrends 2017: The Fifties Are the New Target Demographic for Travel Brands

Travel Megatrends 2017: The Fifties Are the New Target Demographic for Travel Brands

Dennis Schaal, Skift

Think of them as tweeners. And that's the point: Travelers in their 50s, squeezed between Gen Xers and Baby Boomers, are breaking new ground in their global meanderings. Brands had better pay attention, although Fifties may be tricky to pigeon-hole.

3 years ago