Articles tagged “Expedia Media Solutions”

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New Research: The Habits and Behaviors of U.S. and Canadian Travelers

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

Expedia Media Solutions + Skift

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

1 year ago

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The Motivations of European Travelers from Generation Z to Baby Boomers

The Motivations of European Travelers from Generation Z to Baby Boomers

Expedia Media Solutions + Skift

How can marketers target European travelers? The first step is understanding their behavior patterns and preferences across generations.

1 year ago

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Free Research: Profile of the American Bleisure Traveler

Free Research: Profile of the American Bleisure Traveler

Expedia Media Solutions + Skift

These days, it’s not uncommon for business travelers to add additional leisure travel days to a business trip — so how can brands understand this segment and capitalize on this trend?

2 years ago

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Three Ways to Influence the American Traveler’s Path to Purchase

Three Ways to Influence the American Traveler’s Path to Purchase

Expedia Media Solutions + Skift

In the 45 days leading up to an online travel purchase, American shoppers visit travel sites an average of 140 times — here are three tips for travel marketers to reach and influence the online booker throughout their path to purchase.

2 years ago

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Three Powerful Ways to Captivate Travelers Through Storytelling

Three Powerful Ways to Captivate Travelers Through Storytelling

Expedia Media Solutions + Skift

Regardless of how visually appealing a destination’s content may be, if it doesn’t tell a story it likely won’t sell a destination. Below are 3 ways destination marketers can make sure they’re differentiating their brand’s visual content.

2 years ago

Visit Britain Has a New Marketing Campaign, But Deal-Seekers Were Coming Anyway

Visit Britain Has a New Marketing Campaign, But Deal-Seekers Were Coming Anyway

Dan Peltier, Skift

Sometimes you have good luck and sometimes you have good timing. And sometimes you have both. Visit Britain's campaign already makes sense since the U.S. is the UK's most valuable source market. But many Americans were probably already mulling a UK trip because of the great exchange rate without the coaxing of a tourism board.

2 years ago

Hawaii Has Launched a Facial Recognition Marketing Campaign to Help Travelers Plan Trips

Hawaii Has Launched a Facial Recognition Marketing Campaign to Help Travelers Plan Trips

Dan Peltier, Skift

Many travelers are generally more open to using new technology than other groups. But the pay-off has to be clear and transparency is paramount for a campaign like this to work.

2 years ago

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How Marketers Are Using Video to Influence Travel Decisions

How Marketers Are Using Video to Influence Travel Decisions

Expedia Media Solutions + Skift

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

3 years ago