Articles tagged “email marketing”

Online Travel

Tripadvisor Takes the Guesswork Out of Personalization

Personalization efforts in the travel industry can be way off track. Tripadvisor is supplementing those efforts in a direct way — asking potential customers what they are looking for.

Dennis Schaal | 1 year ago

Media and PR

Hotel Marketers Prepare for the Death of Tracking Cookies

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Sean O'Neill, Skift | 4 years ago

Business Travel

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Sometimes it's the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that's true of this funding, given that its progress to date has been a slow burn in a promising sector.

Sean O'Neill, Skift | 6 years ago

Announcements

3 Insights Into the Role of Email in the Travel Digital Marketing Landscape

Take it from us, email is the most important communication tool in the travel marketer's handbook. Our latest SkiftEDU webinar shows you how to take advantage of its power.

Rafat Ali, Skift | 7 years ago

Announcements

Travel Marketing Webinar This Tuesday: Crafting Effective Email Newsletters

Learn how to take your email marketing to the next level in our first live -- and on-demand -- webinar on Nov. 22.

Rafat Ali, Skift | 7 years ago

Online Travel

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Many travel brands have email marketing strategies that travelers aren't connecting with and aren't working for the companies.

Dan Peltier, Skift | 7 years ago

Skift EDU

The Art of Crafting Powerful Newsletters

Frederic Gonzalo, Skift | 8 years ago

Online Travel

How Smart Airlines Use E-Mail Marketing to Bring Shoppers Back

E-mail marketers are steering the industry's course toward more reliable conversions, more of the time.

James O'Brien, Skift | 9 years ago

Online Travel

Travel Brands Are Looking for Smarter Ways to Get in Your In-Box

E-mail marketing has entered an era of maturity and travel brands, like never before, are poised to reach consumers in new and innovative ways.

James O'Brien, Skift | 9 years ago

Uncategorized

Can Better E-Mails Help Hotels Win Back Business From Booking Sites?

As online travel agencies are offering hundreds of options at the finger tips of the consumer, hotels are struggling to get direct bookings. To win business back from the OTAs, hotels need to figure out ways to cultivate better relationships with guests.

Revinate | 9 years ago