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Articles tagged “Digital Marketing”

Online Travel

Reaching China’s Discerning Travelers and More Digital Marketing News This Week

Despite the country's recent economic downturn, Chinese travelers remain an important and growing source of revenue for travel brands. More marketers need to get smarter about how to reach them using services like WeChat.

Reaching China’s Discerning Travelers and More Digital Marketing News This Week

Media and PR

The Evolution of Travel Search and More in Digital Marketing This Week

Expedia and Booking.com are wildly successful because they're great at converting travel shoppers into buyers. In order to keep growing, however, they'll need to move further up the "purchase funnel" to capture travelers who are still in the research phase. New search features may be the way to do it.

The Evolution of Travel Search and More in Digital Marketing This Week

Cruises

The Cruise Industry’s Digital Shakeup and More in Digital Marketing This Week

Recent tech innovations suggest the cruise industry is eager to dispel notions it's behind the times. But beyond speedier, cheaper Wi-Fi, will passengers notice the difference?

The Cruise Industry’s Digital Shakeup and More in Digital Marketing This Week

Media and PR

Hotel Tech Heads to the Lobby in Digital Marketing This Week

Although in-room technology upgrades receive most of the media attention, hotels' public spaces are arguably an even more important space to focus on guest innovation.

Hotel Tech Heads to the Lobby in Digital Marketing This Week

Media and PR

Wyndham’s Branded TV Show – Digital Travel Marketing This Week

More hotel chains seem to be shaking up their in-room entertainment offerings. This includes not only types of entertainment and ways to access it, but also new types of advertising and branded content.

Wyndham’s Branded TV Show – Digital Travel Marketing This Week

Media and PR

Travel Industry Leads Internet of Things Spending and More Digital Travel Marketing News

Internet of Things technology is rapidly moving from a dream to practical reality for many brands in the travel industry. But the organizations that are using it tend to have massive scale and deep pockets.

Travel Industry Leads Internet of Things Spending and More Digital Travel Marketing News

Media and PR

Hotels Embrace Mobile Messaging and More Digital Travel Marketing News

Mobile messaging is "hot" with travel marketers. But nobody seems to have cracked the code on a killer use case just yet.

Hotels Embrace Mobile Messaging and More Digital Travel Marketing News

Media and PR

Making Sense of Travel Hashtags in Digital Travel Marketing This Week

Have we reached peak hashtag? More travel marketers need to think about how and why such phrases are used in social media campaigns.

Making Sense of Travel Hashtags in Digital Travel Marketing This Week

Media and PR

Facebook Tests Travel-Specific Newsfeed in Digital Travel Marketing This Week

All this week's top digital marketing news in the travel industry, summed up in one convenient post. You're welcome.

Facebook Tests Travel-Specific Newsfeed in Digital Travel Marketing This Week

Airlines

Debunking Myths About Millennial Travelers in Digital Marketing This Week

Want to understand millennial travel habits? The key is focusing on specific behaviors rather than trying to generalize the group based on their age.

Debunking Myths About Millennial Travelers in Digital Marketing This Week