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Articles tagged “Digital Marketing”

Hotels

The Travel Industry’s Drone Dilemma – Digital Marketing News This Week

There's obvious safety and privacy reasons to limit widespread use of drones at popular tourist sites. But perhaps there's a way these robotic flying machines, if used responsibly, can still inspire and excite travelers' imaginations.

Jeremy Kressman, Skift | 8 years ago

The Travel Industry’s Drone Dilemma – Digital Marketing News This Week

Media and PR

The Travel Brands That Are Taking Advantage of APIs — Digital Marketing News

As companies as wide-ranging as the railroad industry to Facebook have realized, if you control the infrastructure other companies need to deliver their products, you win. As many travel brands now realize, APIs are that infrastructure for the internet.

Jeremy Kressman, Skift | 8 years ago

The Travel Brands That Are Taking Advantage of APIs — Digital Marketing News

Hotels

The Rise and Fall of Porter Airlines — Digital Marketing News This Week

Fliers consistently rave about the perks and convenience of airlines like Porter. But the sad truth is that more powerful industry competitors and government regulators can make or break the success of upstarts, simply by denying access to key airports or limiting their growth.

Skift | 8 years ago

The Rise and Fall of Porter Airlines — Digital Marketing News This Week

Media and PR

The Battle for the Digital Wallet and More Digital Marketing News This Week

Digital payments are big business. It's not just a question of how travelers spend. It's about the market power that comes from knowing how they spend, and other companies' access to that information.

Jeremy Kressman, Skift | 8 years ago

The Battle for the Digital Wallet and More Digital Marketing News This Week

Media and PR

Airbnb’s Local Commerce Moves and More Digital Marketing News This Week

Airbnb's new user-generated city guides feature suggests the company has aspirations that extend well beyond the hospitality and accommodations-sharing sector. Companies like Yelp and TripAdvisor are likely watching this new move with interest.

Jeremy Kressman, Skift | 8 years ago

Airbnb’s Local Commerce Moves and More Digital Marketing News This Week

Media and PR

Luxury Travel’s New Normal and More Digital Marketing News This Week

Luxury travel marketing is at an interesting crossroads, as consumers' attitudes and spending adjusts to more uncertain times. Will luxury marketers' shift towards experiences over "things" be enough to ride out the downturn?

Jeremy Kressman, Skift | 8 years ago

Luxury Travel’s New Normal and More Digital Marketing News This Week

Media and PR

Rhode Island’s Branding Woes and More Digital Marketing News This Week

Without the added dose of Internet outrage, would Rhode Island's new tourism campaign have been as negatively received? These days Destination marketing is as much about appealing to online audiences as it is about reaching potential visitors.

Jeremy Kressmann, Skift | 8 years ago

Media and PR

Facebook Adds Boarding Passes to Messenger and More Digital Marketing News This Week

Chat apps are no longer just for chat. Check out China's ubiquitous WeChat platform, which handles everything from bill payment to transportation reservations, for a sign of where the industry is headed.

Jeremy Kressman, Skift | 8 years ago

Facebook Adds Boarding Passes to Messenger and More Digital Marketing News This Week

Media and PR

Vintage Travel’s Resurgence and More Digital Marketing News This Week

Items like film cameras and retro hotels are finding new life with travelers. Is it a blip on the radar, or a sign of a greater yearning for experiences that are less commoditized and more personal?

Jeremy Kressman, Skift | 8 years ago

Vintage Travel’s Resurgence and More Digital Marketing News This Week

Online Travel

Reaching China’s Discerning Travelers and More Digital Marketing News This Week

Despite the country's recent economic downturn, Chinese travelers remain an important and growing source of revenue for travel brands. More marketers need to get smarter about how to reach them using services like WeChat.

Jeremy Kressman, Skift | 8 years ago

Reaching China’s Discerning Travelers and More Digital Marketing News This Week