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Articles tagged “Digital Marketing”

Online Travel

Travel Brands Struggle With Mobile Advertising – Digital Marketing News This Week

Many travel marketers struggle to find mobile ad formats that mobile users will watch or click on. That’s a big problem for travel brands and the advertising industry.

Jeremy Kressman, Skift | 8 years ago

Travel Brands Struggle With Mobile Advertising – Digital Marketing News This Week

Media and PR

Designing Flight Search for Mobile — Digital Marketing News This Week

Flight searches have never really "worked" on mobile. There's simply too much detail involved with purchases to make it worthwhile. Virgin America's new mobile search interface hopes to change that.

Jeremy Kressman, Skift | 8 years ago

Designing Flight Search for Mobile — Digital Marketing News This Week

Airlines

Rethinking the Airport Brand – Digital Marketing News This Week

While there are exceptions to the rule, the majority of U.S. airports are in sad shape. As more executives behind these critical transit hubs now realize, badly needed renovations aren't just about aesthetics: They're also good for business.

Skift | 8 years ago

Rethinking the Airport Brand – Digital Marketing News This Week

Media and PR

Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Asia-Pacific is expected to replace North America as the world's biggest online travel market next year. If your travel business operates online, it's time to take a good, hard, look at your Asia-Pacific strategy.

Skift | 8 years ago

Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Media and PR

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

Instagram is no longer just an "experiment" for the travel industry. The service's most popular content creators and marketers are increasingly turning their posts into big business. Whether that's a good thing for users is another story.

Jeremy Kressman, Skift | 8 years ago

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

Media and PR

How Travel Brands Thrive in the ‘Expectation Economy’ – Digital Marketing News This Week

Uber, Lyft, and their rivals aren't just disrupting the taxi industry. The companies have set a new standard of service that all brands in the travel industry are being forced to imitate, whether they're ready or not.

Jeremy Kressman, Skift | 8 years ago

How Travel Brands Thrive in the ‘Expectation Economy’ – Digital Marketing News This Week

Media and PR

Airbnb Appeals to Advertisers – Digital Marketing News This Week

Branded Airbnb rooms? As the accommodations-sharing startup faces increasing regulatory scrutiny on its other lines of business, maybe it's not such a crazy idea after all.

Jeremy Kressman, Skift | 8 years ago

Media and PR

The Impact of Sports Tourism – Digital Marketing News This Week

Even if the Rio Olympics isn't going as planned, sports tourism spending is big business. More travel agents and tourism boards seem to be waking up the fact that money is no object when it comes to fans' favorite teams.

Jeremy Kressman, Skift | 8 years ago

The Impact of Sports Tourism – Digital Marketing News This Week

Media and PR

Is the App Goldrush Over? – Digital Marketing News This Week

Convincing consumers to download branded travel apps was an uphill battle even when apps on smartphones were still a novelty. Now that the market has reached saturation, it's only going to get more difficult.

Jeremy Kressman, Skift | 8 years ago

Is the App Goldrush Over? – Digital Marketing News This Week

Media and PR

AI and the Future of Flight Search – Digital Marketing News This Week

Will artificially intelligent flight search tools finally put an end to the ceaseless "what's best time to buy a plane ticket?" questions? We can only hope.

Jeremy Kressman, Skift | 8 years ago

AI and the Future of Flight Search – Digital Marketing News This Week