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Articles tagged “Digital Marketing”

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Online Travel

New eBook: Key Strategies to Master Travel Marketing

Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization.

New eBook: Key Strategies to Master Travel Marketing

Business Travel

Luxury Brands Strive to Improve Messaging for Chinese Market

Luxury brands today are designing stories for global citizens, but telling those stories in different markets requires more than a different app — it's about delivering a message that resonates with the core brand and the local culture that they're speaking to.

Luxury Brands Strive to Improve Messaging for Chinese Market

Online Travel

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer
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Tourism

New eBook: How Tourism Brands Are Using Their Websites to Capture Traveler Attention

Yes, websites still serve as a critical bridge between travel and tourism brands and their targeted customers. Because of the increasingly crowded landscape, it’s essential to engage with them within the first few seconds of a visit or risk losing them to competitors.

New eBook: How Tourism Brands Are Using Their Websites to Capture Traveler Attention

Online Travel

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Online Travel

Travel Marketers to Favor Facebook and Instagram in 2019

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

Travel Marketers to Favor Facebook and Instagram in 2019
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Online Travel

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Online Travel

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Amazon founder Jeff Bezos is the most interesting man in the world. Well, not really, but Sojern CEO Mark Rabe thinks Amazon's developing digital advertising business is the most interesting trend he's tracking. He could be right.

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Online Travel

How Today’s Destination Marketers Need to Evolve: Skift Research

With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.

How Today’s Destination Marketers Need to Evolve: Skift Research

Online Travel

New Research Report: Destination Marketing Trends 2018

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.

New Research Report: Destination Marketing Trends 2018