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Articles tagged “destinations”

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Tourism

The Evolution of a Destination: This Island Is Tapping History to Build a Better, Forward-Looking Tourism Industry

With a rich history and a bright future, Guam is stepping up its efforts to appeal to a new generation of travelers by celebrating the past and embracing the way consumers travel now. A first of its kind travel industry summit this August should help foster innovation, too.

The Evolution of a Destination: This Island Is Tapping History to Build a Better, Forward-Looking Tourism Industry

Tourism

Google Smart City Vision in Toronto Poses Privacy Concerns

It doesn't seem like a good idea to build a business, let alone make your home, in a surveillance experiment controlled by Alphabet. As data security and privacy become more important, the vision for the modern smart city will have to shift.

Google Smart City Vision in Toronto Poses Privacy Concerns
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Tourism

After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth
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Hotels

Skift Survey: The Future of Destination Storytelling

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

Skift Survey: The Future of Destination Storytelling

Skift Originals

The Skift Design Manifesto: Elevating Design Across Travel

In today’s consumer-centric world, where experiences, personal fulfillment, and transformative moments are revered as the ultimate currency, the role of design — in every sense of the word — has never been more important. This is our brief guide to understanding the elevated role of design in the travel industry.

The Skift Design Manifesto: Elevating Design Across Travel
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Tourism

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands
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Tourism

What Takayama City Can Tell Us About the Future of Japanese Tourism

Destinations of all shapes and sizes across Japan want fresh ideas to help attract overseas visitors and transform their economies. The strategy used by the city of Takayama, which has seen a surge of new tourism in the past decade, offers one potential roadmap.

What Takayama City Can Tell Us About the Future of Japanese Tourism

Tourism

What Are The Key Benchmarks for Destination Marketing: New Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.

What Are The Key Benchmarks for Destination Marketing: New Skift Research

Announcements

Submissions Now Open: Introducing the Skift Design Awards 2019

Brands that make life more seamless or more fulfilling win the long-term journey for loyal customers. This is accomplished through intentional design of built environments, digital services, and experiences, and that's what Skift Design Awards will uncover and recognize. Submissions are now open!

Submissions Now Open: Introducing the Skift Design Awards 2019
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Meetings

This California Destination Is on the Forefront of Innovative Meetings and Events

Scientific research has proved the connection between inspirational environments and forward thinking ideas. No wonder visionary meeting planners have embraced Monterey County, where a history of innovation and scenic landscapes collide.

This California Destination Is on the Forefront of Innovative Meetings and Events