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Articles tagged “destinations”

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Tourism

What Takayama City Can Tell Us About the Future of Japanese Tourism

Destinations of all shapes and sizes across Japan want fresh ideas to help attract overseas visitors and transform their economies. The strategy used by the city of Takayama, which has seen a surge of new tourism in the past decade, offers one potential roadmap.

What Takayama City Can Tell Us About the Future of Japanese Tourism

Tourism

What Are The Key Benchmarks for Destination Marketing: New Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.

What Are The Key Benchmarks for Destination Marketing: New Skift Research

Announcements

Submissions Now Open: Introducing the Skift Design Awards 2019

Brands that make life more seamless or more fulfilling win the long-term journey for loyal customers. This is accomplished through intentional design of built environments, digital services, and experiences, and that's what Skift Design Awards will uncover and recognize. Submissions are now open!

Submissions Now Open: Introducing the Skift Design Awards 2019
Free Read

Meetings

This California Destination Is on the Forefront of Innovative Meetings and Events

Scientific research has proved the connection between inspirational environments and forward thinking ideas. No wonder visionary meeting planners have embraced Monterey County, where a history of innovation and scenic landscapes collide.

This California Destination Is on the Forefront of Innovative Meetings and Events
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Tourism

Behind the Shift From Destination Marketing to Destination Management

The role of destination marketing organizations (DMOs) is evolving and expanding into destination management to elevate the customer experience more intentionally.

Behind the Shift From Destination Marketing to Destination Management
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Tourism

How Japan Is Transforming Its Visitor Economy for the Next Wave of Tourism

Japan has grand ambitions to bring more than 40 million visitors to the country by 2020, and 60 million by 2030. But the country isn’t just dreaming big, it’s acting big too. Thanks to a concerted country-wide push by tourism officials and local business leaders to transform the Japanese tourism economy, the country seems on track to achieve this vision.

How Japan Is Transforming Its Visitor Economy for the Next Wave of Tourism

Meetings

Midsize Cities Embrace Transformative Placemaking

Midsize cities are smart to focus on transformative placemaking projects that will not only allow them to bridge together different economic strata and cultural communities, but become in-demand destinations for travel, events, meetings, and conferences.

Midsize Cities Embrace Transformative Placemaking

Media and PR

The New York Times Misfires With 52 Places to Go List

Nobody wins from The New York Times making a spectacle out of people's dreams and then recommending a trite list of places to visit. The prominence of destination lists also speaks to the bigger problems in travel media.

Tourism

Peru’s Challenge to Build Tourism Outside the Shadows of Machu Picchu

Peru has done a lot in terms of diversifying its tourism industry, but a stronger emphasis on a unified vision for tourism is still needed. If governments don’t start prioritizing tourism — which has far-reaching impacts on other industries, the environment, and the lives of locals — we’re going to lose critical parts of history that help explain who we are and how we got here.

Peru’s Challenge to Build Tourism Outside the Shadows of Machu Picchu

Meetings

Secondary Cities Become Dynamic Destinations

Event planners in Pittsburgh this week were eager to try new ways to not just engage attendees, but keep them returning year after year. Technology is only part of the answer.

Secondary Cities Become Dynamic Destinations