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Articles tagged “destinations”

Free Read

Tourism

Free eBook: 22 Creative Destination Marketing Campaigns

They say “imitation is the sincerest form of flattery,” and we’re not saying destination marketers should imitate these campaigns — but it’s certainly worth having a look.

Free eBook: 22 Creative Destination Marketing Campaigns
Free Read

Tourism

Catalonia Case Study: How the Food Economy Drives Sustainable Tourism Development

When destinations go viral, tensions between locals and visitors can run high. Promoting local food systems can up the ante for residents by maximizing the economic impact of tourism dollars. Building a deeper narrative around local food and culture can also create more fulfilling experiences for the right kind of tourist.

Catalonia Case Study: How the Food Economy Drives Sustainable Tourism Development

Online Travel

Google’s New Travel App Is a Mashup of Guidebook and TripIt

As with anything Google does, you can expect Google Trips to be very much a work in progress that goes through numerous iterations before it becomes available to the public. But its beta release expands Google's footprint in the travel ecosystem especially since so many consumers begin their trip planning in the search engine and explore destinations with the Maps app.

Google’s New Travel App Is a Mashup of Guidebook and TripIt

Online Travel

Google’s New Mobile Tool Lets You Compare Destinations by Price

Should competitors be concerned that Destinations on Google is a harbinger of Google's global takeover of trip-planning and the travel industry? Don't be paranoid. Plenty of companies can out-compete Google but its dominance of search and ability to make traffic disappear on a dime are ongoing headaches given that the playing field tilts toward Mountain View, California.

Google’s New Mobile Tool Lets You Compare Destinations by Price

Online Travel

TripAdvisor Has a New Analytics Dashboard Aimed at Tourism Boards

In light of the mobile revolution, TripAdvisor is increasingly focusing on in-destination services. The soft-launch of an analytics dashboard for destinations is part of TripAdvisor's attempt to make itself as essential for destinations as it already is for hotels.

TripAdvisor Has a New Analytics Dashboard Aimed at Tourism Boards

Tourism

Measuring the Real Impact of Destination Marketing Organizations

DMAI is working overtime to illustrate how tourism drives more than air arrivals and hotel nights to a destination when tourism marketers work well with local economic developers.

Measuring the Real Impact of Destination Marketing Organizations

Media and PR

Top 10 Travel Destinations on Social Media for November 2014

Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.

Top 10 Travel Destinations on Social Media for November 2014

Media and PR

Top 10 Travel Destinations on Social Media for October 2014

Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.

Top 10 Travel Destinations on Social Media for October 2014

Media and PR

The Changing Relationship Between Travel Brands and Instagram Influencers

We have doubts about the methods used to measure success here. "Influencers" have gone from social media stars to legitimate taste makers in their respective fields. It's up to smart destinations and brands to provide a valuable experience that builds long-term loyalty and outweighs the pay.

The Changing Relationship Between Travel Brands and Instagram Influencers

Media and PR

Real-Time Marketing Tips for Travel Brands During Brazil’s World Cup

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.

Real-Time Marketing Tips for Travel Brands During Brazil’s World Cup