destinations Archives

Tourism

Measuring the Real Impact of Destination Marketing Organizations

DMAI is working overtime to illustrate how tourism drives more than air arrivals and hotel nights to a destination when tourism marketers work well with local economic developers.

Greg Oates, Skift | 8 years ago

Media and PR

Top 10 Travel Destinations on Social Media for November 2014

Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.

Joyce Manalo, Skift | 8 years ago

Media and PR

Top 10 Travel Destinations on Social Media for October 2014

Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.

Joyce Manalo, Skift | 9 years ago

Media and PR

The Changing Relationship Between Travel Brands and Instagram Influencers

We have doubts about the methods used to measure success here. "Influencers" have gone from social media stars to legitimate taste makers in their respective fields. It's up to smart destinations and brands to provide a valuable experience that builds long-term loyalty and outweighs the pay.

Samantha Shankman, Skift | 9 years ago

Media and PR

Real-Time Marketing Tips for Travel Brands During Brazil’s World Cup

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.

Joyce Manalo, Skift | 9 years ago