Articles tagged “customers”

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Sean O'Neill, Skift

Medallia has pleased investors so far with the sales of its enterprise software for tracking customer feedback. But burnout on surveys is an industrywide problem, especially in travel. It remains an open question whether Medallia and its rival tech vendors can overcome the issue.

2 months ago

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Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

Adobe + Skift

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

1 year ago