Articles tagged “customer retainment”

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5 Ways Independent Hotels Can Fight For and Win Direct Bookings

5 Ways Independent Hotels Can Fight For and Win Direct Bookings

NAVIS + Skift

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

3 weeks ago

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Sean O'Neill, Skift

Medallia has pleased investors so far with the sales of its enterprise software for tracking customer feedback. But burnout on surveys is an industrywide problem, especially in travel. It remains an open question whether Medallia and its rival tech vendors can overcome the issue.

2 months ago