Articles tagged “customer retainment”

Online Travel

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm
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Online Travel

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

The coronavirus pandemic has brought about unprecedented challenges to both travel providers and their customers. While policies and procedures are constantly in flux, there are some steps travel brands can take to clearly communicate with their customers on the right channels at the right time.

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis
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Hotels

5 Ways Independent Hotels Can Fight For and Win Direct Bookings

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

5 Ways Independent Hotels Can Fight For and Win Direct Bookings

Online Travel

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Medallia has pleased investors so far with the sales of its enterprise software for tracking customer feedback. But burnout on surveys is an industrywide problem, especially in travel. It remains an open question whether Medallia and its rival tech vendors can overcome the issue.

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue