Articles tagged “customer loyalty”

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New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Adara + Skift

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

1 month ago

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Four Lessons in Loyalty From Other Industries for Travel Marketers

Four Lessons in Loyalty From Other Industries for Travel Marketers

Relay42 + Skift

Travel brands must expand their customer retention strategies to go beyond points and rewards systems. Driving long-term loyalty requires rethinking every aspect of the customer journey.

3 months ago