Articles tagged “customer loyalty”

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Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

Salesforce + Skift

The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect. The stakes are higher than ever.

2 weeks ago

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Skift Trend Report: Five Hotel Loyalty Trends For 2020

Skift Trend Report: Five Hotel Loyalty Trends For 2020

SessionM + Skift

Designing a loyalty program solely focused on collecting huge numbers of points is no longer enough. In order for loyalty to deliver results in today’s rapidly changing hospitality sector, owners and operators need to reassess why they operate a loyalty program in the first place.

2 months ago

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New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

Bold360 + Skift

The coronavirus pandemic has brought about unprecedented challenges to both travel providers and their customers. While policies and procedures are constantly in flux, there are some steps travel brands can take to clearly communicate with their customers on the right channels at the right time.

4 months ago

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Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

SheerID + Skift

At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach.

9 months ago

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Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Accor Group + Skift

Design touches every aspect of our lives, so the idea that it impacts every corner of the hospitality industry should come as no surprise. For the Accor Group, design serves a bigger purpose than just looking aesthetically pleasing.

1 year ago

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New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Adara + Skift

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

1 year ago

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Four Lessons in Loyalty From Other Industries for Travel Marketers

Four Lessons in Loyalty From Other Industries for Travel Marketers

Relay42 + Skift

Travel brands must expand their customer retention strategies to go beyond points and rewards systems. Driving long-term loyalty requires rethinking every aspect of the customer journey.

2 years ago