Articles tagged “customer loyalty”

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Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Accor Group + Skift

Design touches every aspect of our lives, so the idea that it impacts every corner of the hospitality industry should come as no surprise. For the Accor Group, design serves a bigger purpose than just looking aesthetically pleasing.

2 months ago

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New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Adara + Skift

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

7 months ago

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Four Lessons in Loyalty From Other Industries for Travel Marketers

Four Lessons in Loyalty From Other Industries for Travel Marketers

Relay42 + Skift

Travel brands must expand their customer retention strategies to go beyond points and rewards systems. Driving long-term loyalty requires rethinking every aspect of the customer journey.

9 months ago