Articles tagged “Crisis Communications”

Travel CEO Video Messages: Best Practices for the Coronavirus Pandemic

Travel CEO Video Messages: Best Practices for the Coronavirus Pandemic

Dennis Schaal, Skift

Like any great speech, CEO videos about the coronavirus crisis need to be straightforward, authentic, and personal — and most important there needs to be substance to reinforce the message. Some brands have been able to deliver these crisis communications messages much better than others.

2 months ago

Airline CEOs Say They Have 15 Minutes to Respond to Customer Crisis Incidents

Airline CEOs Say They Have 15 Minutes to Respond to Customer Crisis Incidents

Brian Sumers, Skift

Three airline CEOs on a four-person panel — all of them except United's Oscar Munoz — said airlines must apologize within 15 minutes for all incidents where they may be at fault. That seems fast, but the news cycle demands it.

3 years ago