Articles tagged “craig kreeger”

Interview: Virgin Atlantic CEO on Loyalty and Low-Cost Competition

Interview: Virgin Atlantic CEO on Loyalty and Low-Cost Competition

Brian Sumers, Skift

Virgin Atlantic has a strong brand, but for years it has lagged far behind British Airways in most categories. The upstart has just been too small to be a bona fide competitor. But Virgin Atlantic is finally taking action to ensure it will be more nimble going forward.

2 months ago