Articles tagged “craig kreeger”

Virgin Atlantic Names New CEO as Richard Branson Gives Up Control

Virgin Atlantic Names New CEO as Richard Branson Gives Up Control

Kaye Wiggins, Bloomberg

Virgin Atlantic has not performed as well financially as many other European airlines. Much of the problem is the airline's scale. It is too small to compete effectively with Europe's behemoth airline groups. But Craig Kreeger is the CEO, and the CEO has to be accountable. It's unsurprising he is stepping down.

4 weeks ago

Interview: Virgin Atlantic CEO on Loyalty and Low-Cost Competition

Interview: Virgin Atlantic CEO on Loyalty and Low-Cost Competition

Brian Sumers, Skift

Virgin Atlantic has a strong brand, but for years it has lagged far behind British Airways in most categories. The upstart has just been too small to be a bona fide competitor. But Virgin Atlantic is finally taking action to ensure it will be more nimble going forward.

10 months ago