Articles tagged “cpc”

What Booking Sites Get for Every Marketing Dollar Spent: Skift Research Does the Math

What Booking Sites Get for Every Marketing Dollar Spent: Skift Research Does the Math

Seth Borko, Skift Research

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but growing challenges have hurt ad efficiency. OTAs must remain nimble to keep pace.

7 months ago