Articles tagged “consumer insights”

U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research

U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research

Meghan Carty, Skift Research

In its third year, Skift Research’s U.S. Affluent Traveler Survey provides necessary insight for travel industry insiders by revealing the particularities of this lucrative target market.

1 month ago

U.S. Affluent Traveler Trends 2019: New Skift Research

U.S. Affluent Traveler Trends 2019: New Skift Research

Meghan Carty, Skift Research

The spending power of U.S. affluent travelers makes them an attractive target market. In this report, we look at how their attitudes, behaviors, and values have changed over time, and how they vary based on income level, age, and whether or not they have children.

2 months ago

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

Meghan Carty, Skift Research

In its third year, Skift Research’s U.S. Experiential Traveler Survey shows us how the modern American traveler has changed and remained constant, revealing important information for travel industry insiders looking to appeal to this market.

3 months ago

U.S. Experiential Traveler Trends 2019: New Skift Research

U.S. Experiential Traveler Trends 2019: New Skift Research

Meghan Carty, Skift Research

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

3 months ago

Defining a New Era of Food Tourism: Latest Skift Research

Defining a New Era of Food Tourism: Latest Skift Research

Meghan Carty, Skift Research

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

4 months ago

New Skift Research Explains What Repeat Tourists Want

New Skift Research Explains What Repeat Tourists Want

Meghan Carty, Skift Research

Keeping visitors loyal is often a complex task for destinations. Understanding those travelers who are most likely to go back to places they’ve visited is a crucial component of this equation.

6 months ago

Why U.S. Travelers Return to the Same Spots: New Skift Research

Why U.S. Travelers Return to the Same Spots: New Skift Research

Meghan Carty, Skift Research

Creating customer loyalty can be a challenge for brands in the travel industry, and this is especially true for destinations. The results of Skift Research’s U.S. Repeat Visitation Survey help decode visitors who choose to return to destinations.

7 months ago