Articles tagged “consumer insights”

Case Studies in Wellness Tourism That Go Beyond the Spa: New Skift Research

Case Studies in Wellness Tourism That Go Beyond the Spa: New Skift Research

Meghan Carty, Skift Research

Wellness tourism is here for the long term. Understanding what it is today can help stakeholders find their place in this booming sector.

1 month ago

Defining a New Era of Wellness Tourism: Latest Skift Research

Defining a New Era of Wellness Tourism: Latest Skift Research

Meghan Carty, Skift Research

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

1 month ago

What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers

What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers

Meghan Carty, Skift

With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.

4 months ago

Comparing Millennial and Gen Z Traveler Trends 2019: New Skift Research

Comparing Millennial and Gen Z Traveler Trends 2019: New Skift Research

Meghan Carty, Skift Research

Millennials have already been in the travel industry’s spotlight for years, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

4 months ago

U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research

U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research

Meghan Carty, Skift Research

In its third year, Skift Research’s U.S. Affluent Traveler Survey provides necessary insight for travel industry insiders by revealing the particularities of this lucrative target market.

7 months ago

U.S. Affluent Traveler Trends 2019: New Skift Research

U.S. Affluent Traveler Trends 2019: New Skift Research

Meghan Carty, Skift Research

The spending power of U.S. affluent travelers makes them an attractive target market. In this report, we look at how their attitudes, behaviors, and values have changed over time, and how they vary based on income level, age, and whether or not they have children.

8 months ago

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

Meghan Carty, Skift Research

In its third year, Skift Research’s U.S. Experiential Traveler Survey shows us how the modern American traveler has changed and remained constant, revealing important information for travel industry insiders looking to appeal to this market.

9 months ago

U.S. Experiential Traveler Trends 2019: New Skift Research

U.S. Experiential Traveler Trends 2019: New Skift Research

Meghan Carty, Skift Research

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

9 months ago

Defining a New Era of Food Tourism: Latest Skift Research

Defining a New Era of Food Tourism: Latest Skift Research

Meghan Carty, Skift Research

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

10 months ago

New Skift Research Explains What Repeat Tourists Want

New Skift Research Explains What Repeat Tourists Want

Meghan Carty, Skift Research

Keeping visitors loyal is often a complex task for destinations. Understanding those travelers who are most likely to go back to places they’ve visited is a crucial component of this equation.

1 year ago

Why U.S. Travelers Return to the Same Spots: New Skift Research

Why U.S. Travelers Return to the Same Spots: New Skift Research

Meghan Carty, Skift Research

Creating customer loyalty can be a challenge for brands in the travel industry, and this is especially true for destinations. The results of Skift Research’s U.S. Repeat Visitation Survey help decode visitors who choose to return to destinations.

1 year ago