Climate Hub

Welcome to Skift’s Climate Hub, where solutions-based journalism cuts through industry spin to spotlight real progress in travel sustainability. In partnership with Intrepid Travel, Skift’s editorial team will evaluate environmental claims, highlight meaningful advancements, and hold the travel sector accountable. This independent initiative brings rigorous reporting to the forefront and pushes the industry to meet the moment in the face of growing scrutiny from travelers and stakeholders alike.

Aerial view of three wind turbines in the early morning fog at sunrise in the English countryside.

Tourism

Skift’s Climate Hub: Solutions-Based Journalism That Holds the Industry to Account

Skift’s new Climate Hub will spotlight real advances in travel sustainability. By pairing solutions-based journalism with private backing from Intrepid Travel, this initiative will hold the industry accountable and separate genuine progress from hollow rhetoric.

Sarah Kopit | 2 weeks ago

An engineer standing on top of a wind turbine and looking beautiful landscape.

Tourism

After Overtourism: Pivoting from Traveler-Shaming to Systemic Solutions

Climate-conscious travel doesn’t mean giving up travel; it means evolving it. Climate tech has the same potential – its influence would go beyond incrementally greening individual choices, instead reshaping the entire operational system.

Rafat Ali | 1 month ago

Airlines

Is Sustainable Aviation Fuel the Solution or a Harmful Distraction?

Sustainable Aviation Fuel is being pushed as the main decarbonization pathway for the aviation industry. But a growing number of airline executives are pushing back on it as a waste of time when better solutions exist.

Robin Gilbert-Jones | 1 month ago

Tourism

Rich Travelers Emit 100 Times More than the World’s Poor—Just by Going on Vacation

Sustainable tourism solutions must not only cut emissions but also recognize and redress the profound imbalances in who gets to travel and who pays the environmental price.

Rafat Ali | 1 month ago

Airlines

How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.

American Airlines + Skift | 1 month ago

Sponsored

Tourism

Cool Climates Will Be in Hot Demand

As global temperatures soar, cooler climates are calling. Next year, ‘North’ will be more than a direction; it’s a destination.

Sarah Kopit | 1 month ago

Airlines

Q&A: Airlines Double Down on Sustainability and Tech

The aviation industry is at a turning point, with digital transformation and sustainability driving the next wave of innovation. Airlines leading in these areas are setting the course for the industry’s future.

Riyadh Air + Skift | 1 month ago

Sponsored

Tourism

New Report: Marriott Bonvoy’s Ticket to Travel — Redefining Traveler Priorities for 2025

Rising demand for culturally rich and value-driven experiences defines the 2025 travel outlook. A new report from Marriott Bonvoy provides insights into the propensity to travel among consumers across Europe, the Middle East, and Africa and how brands can navigate trends to better connect with these consumers.

Marriott Bonvoy + Skift | 2 months ago

Sponsored

Tourism

How Spanish Destinations Balance Tourism Growth and Sustainability

While becoming a popular destination may benefit local economies, overtourism also comes with environmental and cultural downsides. Spain’s various regions demonstrate unique ways to simultaneously inspire growth and prioritize sustainability, modeling the future of responsible tourism in one of the most visited regions in the world.

Turespaña + Skift | 2 months ago

Sponsored

A figure standing on a wooden platform across a green landscape.

Tourism

What Is Regenerative Tourism? Debate Rages On

Many feel regenerative tourism has the potential to transform the industry. But the continued resistance to a clear definition or measurement criteria may hinder its potential.

Robin Gilbert-Jones | 2 months ago