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Articles tagged “california”

Media and PR

Visit California goes after moms with new kid-friendly marketing campaign

Why waste time appealing to men who will only turn to their wives for permission to book that plane ticket? California’s marketing board is listening to research that’s found women, especially mothers, are the ones booking travel.

Skift | 11 years ago

Visit California goes after moms with new kid-friendly marketing campaign

SkiftX

California adds another $1 million to online marketing campaign in China

A $1 million boost to California’s marketing campaign isn’t small change, but worth the cost to continue attracting Chinese tourists who spend more than any other group of foreign visitors.

Skift | 11 years ago

Tourism

Area man says travel agents are in great shape

Such homilies work great in The Onion and industry mouthpieces like Travel Weekly, not in real world where people actually live and book online.

Catharine Hamm, Los Angeles Times | 11 years ago

Ground Transport

Ride-sharing startup Lyft expands to LA after making deal with California regulators

Regulators are in the process of creating laws that address Lyft and the other ride-sharing startups, which will either give them the validity to blossom or clamp down on their nascent growth.

Skift | 11 years ago

Ride-sharing startup Lyft expands to LA after making deal with California regulators

Hotels

The LEGO masterpiece you wished you could build as a kid: a real-life LEGO hotel

Just like Barbie-themed cruises, the Legoland Hotel’s business should boom thanks to parents looking for a kid-friendly holiday that's not just another trip to Disney.

Skift | 11 years ago

The LEGO masterpiece you wished you could build as a kid: a real-life LEGO hotel

Uncategorized

SoCal to Vegas “nightclub on wheels” party train may start by 2013 eve

Driving from LA to Fullerton will be a hassel, though great for Orange County residents. And beyond partying up on the train, not tons of extra benefits like a faster train, etc.

Michelle Rindels, Associated Press | 11 years ago

SoCal to Vegas “nightclub on wheels” party train may start by 2013 eve

Tourism

The mountains and earthquakes that stand in the way of California’s high-speed dreams

American infrastructure for high-speed rail lags far behind that of other countries. Getting California's lines built may be a challenge for the U.S., but it's one worth taking on to avoid being left at the station.

Ralph Vartabedian, Los Angeles Times | 11 years ago

The mountains and earthquakes that stand in the way of California’s high-speed dreams

SkiftX

MC Hammer is the official tourism spokesman for Oakland’s new marketing campaign

Cities with a less than polished reputation for tourism often turn to semi-celebrities to appeal to fans and travelers. Oakland is one of those.

Skift | 11 years ago

MC Hammer is the official tourism spokesman for Oakland’s new marketing campaign

Hotels

Hotel rates across the U.S. shot higher this summer and will likely stay there

Room rates rose between 17 and 43 percent in the U.S. this summer with the steepest rate increases creeping down the California coast, due to a high number of both business and leisure travelers.

Hugo Martin, Los Angeles Times | 12 years ago

Hotels

Los Angeles hotels’ occupancy rates reached record high this July

It looks like tourism has rebounded in the LA region with a heavy flow of foreign tourists helping hotels reach the highest number of occupied rooms in the past 25 years.

Hugo Martin, Los Angeles Times | 12 years ago

Los Angeles hotels’ occupancy rates reached record high this July