Business of Loyalty Coverage

Loyalty Programs Still Show Some Life for Decimated Hotels and Airlines

Loyalty Programs Still Show Some Life for Decimated Hotels and Airlines

Sean O'Neill, Skift

In the past two months, travelers have bought roughly 100 million points and miles a day, on average. That's good news for cash-strapped airlines and hotels. They're using promotions to transform potentially costly refunds for canceled travel into less costly miles and points.

4 months ago

United’s New Elite Status Requirements Could Spell End of an Era for Budget Travelers

United’s New Elite Status Requirements Could Spell End of an Era for Budget Travelers

Grant Martin, Skift

If American and Delta follow United in raising requirements to earn elite status, it could drive a whole new class of budget travelers away from airline loyalty programs.

9 months ago

Southwest Is Latest to Remove Expiration Dates From Frequent Flyer Miles

Southwest Is Latest to Remove Expiration Dates From Frequent Flyer Miles

Grant Martin, Skift

Those who are used to glacially accumulating airline miles over the course of many years may now have a better program to look forward to with Southwest Rapid Rewards. For those who took advantage of companion passes though, the story may be a bit different.

10 months ago

Will Delta’s Subscription-Based Loyalty Perks Catch On?

Will Delta’s Subscription-Based Loyalty Perks Catch On?

Grant Martin, Skift

For those who are willing to pay for access, Delta's SkyMiles Select program is a good alternative to flying the requisite miles to earn elite status. But it also sets an interesting precedent for paying for overhead bin space.

10 months ago

Delta-Latam Tie-Up Could Expand SkyTeam Reach in South America

Delta-Latam Tie-Up Could Expand SkyTeam Reach in South America

Grant Martin, Skift

The new partnership in the works between Delta and Latam may drastically affect the way that Oneworld and SkyTeam loyalists shift their business. But there's still no timeline for when any changes will happen.

10 months ago

American and Alaska Make Further Cuts to Their Loyalty Partnership

American and Alaska Make Further Cuts to Their Loyalty Partnership

Grant Martin, Skift

The loyalty linkage between Alaska and American hasn't been particularly fluid these last few years. Now it's getting even harder to take advantage of the partnership.

10 months ago

Marriott Continues Bonvoy Push Through Tech Hiccups and Growth

Marriott Continues Bonvoy Push Through Tech Hiccups and Growth

Grant Martin, Skift

If anyone was hoping to see change on the horizon for Marriott's Bonvoy program, which has suffered its fair share of integration and IT issues, it doesn't seem to be on the road map. At Skift Global Forum in New York City, Marriott's chief financial officer practically doubled down on its future.

11 months ago

United Increases Its Loyalty Dominance at Denver

United Increases Its Loyalty Dominance at Denver

Grant Martin, Skift

It's getting even harder to not be loyal to United Airlines if you are a frequent traveler in Denver.

11 months ago

Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

Grant Martin, Skift

Premium Rewards isn't going to change the world as a loyalty program, but it is going to entice business from a new set of travelers. And that might be exactly what Silvercar needs right now.

11 months ago

How Avianca Brasil’s Exit From Star Alliance Will Affect South America

How Avianca Brasil’s Exit From Star Alliance Will Affect South America

Grant Martin, Skift

Avianca Brasil, the smaller regional cousin of Avianca Colombia, will leave the alliance on September 1. While some regional passengers may notice the lapse in service deeper in Brazil, most international travelers to the country won't notice the vacuum.

12 months ago

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Grant Martin, Skift

Marriott's new pricing structure will help it better control inventory during high and low seasons — but as a result, some travelers may find it harder to find deals on their favorite vacation properties.

12 months ago

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Grant Martin, Skift

Marriott's new dynamic pricing will make award nights more expensive for those who can only travel during peak season. Those with some flexibility in their schedules, however, may be in for a treat.

12 months ago