Articles tagged “business of loyalty”

Business of Loyalty: How Virgin America Is Quietly Winding Down its Loyalty Program

Business of Loyalty: How Virgin America Is Quietly Winding Down its Loyalty Program

Grant Martin, Skift

The move for Virgin's most loyal customers will be a hard one. But in return they get an airline that will take them so many more places.

3 days ago

Consumers Are Facing a Glut of Loyalty Programs in Hospitality

Consumers Are Facing a Glut of Loyalty Programs in Hospitality

Dave Montali, Skift

With OTAs offering their own loyalty programs consumers are faced with endless programs in the hotel space. Everyone is a loyalty program member everywhere, that's loyalty in 2017.

7 days ago

Business of Loyalty: The Assault on Redemptions and Airline Loyalty

Business of Loyalty: The Assault on Redemptions and Airline Loyalty

Grant Martin, Skift

Are old-school U.S. airlines too focused on short-term profits and competing against low-cost carriers to deliver a quality product to their loyal passengers?

1 week ago

Alaska Launches Promotions Just for Regional Loyalty Program Members

Alaska Launches Promotions Just for Regional Loyalty Program Members

Grant Martin, Skift

Alaska's Mileage Plan program continues to get stronger with a new series of incentives aimed at west coast Virgin America customers. Between the incentives and the numerous partners, Alaska has put together a pretty solid loyalty program.

1 week ago

Interview: Marriott CEO on Politics, Technology and Loyalty

Interview: Marriott CEO on Politics, Technology and Loyalty

Deanna Ting, Skift

Despite the challenges facing the industry, Sorenson remains optimistic and determined to make sure Marriott's $13.3 billion bet on loyalty pays off.

2 weeks ago

Business of Loyalty: British Airways Uses Its Loyalty Program to Apologize

Business of Loyalty: British Airways Uses Its Loyalty Program to Apologize

Grant Martin, Skift

After things go bad, a big burst of loyalty generosity is an easy way for a travel provider to say "we're sorry."

2 weeks ago

The Business of Loyalty: The Millennial Problem

The Business of Loyalty: The Millennial Problem

Grant Martin, Skift

For now, the industry's biggest task it to make sure that Millennials don't completely disengage and abandon loyalty altogether.

3 weeks ago

Elite Traveler Saved Time and Was Fed While Non-Elite Dawdled and Got Middle Seat

Elite Traveler Saved Time and Was Fed While Non-Elite Dawdled and Got Middle Seat

Scott Mayerowitz and Candice Choi, Associated Press

A BMW X3 SUV or a Toyota Corolla? OK, airline travel and related perks, such as those for car rentals, just aren't fair. But leisure travelers aren't storming the barricades anytime soon.

4 weeks ago

Air Canada’s Decision to Go It Alone on Loyalty Leaves Aeroplan in Crisis Mode

Air Canada’s Decision to Go It Alone on Loyalty Leaves Aeroplan in Crisis Mode

Kristine Owram, Bloomberg

Air Canada's decision could have a larger ripple effect on how consumers earn and redeem loyalty both in Canada and other regions where Star Alliance loyalty has a traditional stronghold.

4 weeks ago

Launching Skift Business of Loyalty Newsletter: Why Loyalty Is Still Relevant to the Travel Industry

Launching Skift Business of Loyalty Newsletter: Why Loyalty Is Still Relevant to the Travel Industry

Grant Martin, Skift

One would think that loyalty would be constant, but it is not. Our New Loyalty newsletter is here to help you make sense of the changing environment.

1 month ago