Grant Martin, Skift
In the midst of ironing out the kinks in its newly merged loyalty program, Marriott was hit with news of a massive data breach last week. Revealed on Friday, the breach affects over 500 million former Starwood Preferred Guest loyalty members.
6 days ago
Collinson + Skift
Companies are focusing on bringing diverse strategies and disparate technologies together to create the perfect points system for their loyalty offerings –– but true differentiation is created by really understanding the customers and through personalized programs.
2 weeks ago
Grant Martin, Skift
Delta frequent flyers are about to lose a SkyTeam partner in China, which means fewer miles and codeshare benefits. Those who fly American Airlines and other Oneworld partners, however, may soon gain one.
2 weeks ago
Grant Martin, Skift
A partner benefit that allowed many of American's frequent flyers to earn status through co-branded credit card spending is vanishing next year.
1 month ago
Collinson + Skift
It was not clear three years ago whether Spirit could make it long term. It ran a shoddy operation, and it had alienated many of its customers. But Spirit is back, and it's making good returns for shareholders.
2 months ago
Olson 1to1 + Skift
Integrating new technology to improve your brand offerings is great, but there’s no value in it without connecting to customers on a human level.
2 months ago
Grant Martin, Skift
Hyatt certainly has been creative in experimenting with ways to use loyalty points this year. Its latest move allows its World of Hyatt members to redeem points for spa experiences at Exhale properties.
2 months ago
Deanna Ting, Skift
... But we have a feeling that things are certainly shifting in that area as more luxury brands see themselves as "experience platforms."
2 months ago
Grant Martin, Skift
Leading Hotels of the World's $175 annual fee to join its loyalty program may be off-putting to some frugal frequent travelers. But the Leaders Club, ostensibly, is not for the frugal frequent traveler.
2 months ago
Hannah Sampson, Skift
Marriott CEO Arne Sorenson knows that not everyone is thrilled with the merged Marriott-Starwood loyalty program. But at Skift Global Forum, he made the case for why they should be — and said he hopes they'll come around.
2 months ago
Deanna Ting, Skift
Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels.
2 months ago
Deanna Ting, Skift
Leading Hotels is taking a traditional, yet also somewhat contrarian approach to hotel loyalty — but will it pay off for its independent hotel members?
2 months ago