Articles tagged “business of loyalty”

Data Breach Adds to Marriott’s Ongoing Loyalty Merger Challenges

Data Breach Adds to Marriott’s Ongoing Loyalty Merger Challenges

Grant Martin, Skift

In the midst of ironing out the kinks in its newly merged loyalty program, Marriott was hit with news of a massive data breach last week. Revealed on Friday, the breach affects over 500 million former Starwood Preferred Guest loyalty members.

6 days ago

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Executive Q&A: Smart Loyalty Programs Need to Balance Transactional and Emotional Benefits

Executive Q&A: Smart Loyalty Programs Need to Balance Transactional and Emotional Benefits

Collinson + Skift

Companies are focusing on bringing diverse strategies and disparate technologies together to create the perfect points system for their loyalty offerings –– but true differentiation is created by really understanding the customers and through personalized programs.

2 weeks ago

SkyTeam Loses an Alliance Partner in China

SkyTeam Loses an Alliance Partner in China

Grant Martin, Skift

Delta frequent flyers are about to lose a SkyTeam partner in China, which means fewer miles and codeshare benefits. Those who fly American Airlines and other Oneworld partners, however, may soon gain one.

2 weeks ago

American Changes Elite Status Pathway for Co-Branded Credit Card Holders

American Changes Elite Status Pathway for Co-Branded Credit Card Holders

Grant Martin, Skift

A partner benefit that allowed many of American's frequent flyers to earn status through co-branded credit card spending is vanishing next year.

1 month ago

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Free eBook: Putting Traveler Loyalty Back on Track

Free eBook: Putting Traveler Loyalty Back on Track

Collinson + Skift

It was not clear three years ago whether Spirit could make it long term. It ran a shoddy operation, and it had alienated many of its customers. But Spirit is back, and it's making good returns for shareholders.

2 months ago

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Skift Global Forum 2018 Recap: Humanizing the Travel Experience Is Key to Building Loyalty

Skift Global Forum 2018 Recap: Humanizing the Travel Experience Is Key to Building Loyalty

Olson 1to1 + Skift

Integrating new technology to improve your brand offerings is great, but there’s no value in it without connecting to customers on a human level.

2 months ago

Hyatt Adds Spa While Dropping Vacation Partners From Loyalty Program

Hyatt Adds Spa While Dropping Vacation Partners From Loyalty Program

Grant Martin, Skift

Hyatt certainly has been creative in experimenting with ways to use loyalty points this year. Its latest move allows its World of Hyatt members to redeem points for spa experiences at Exhale properties.

2 months ago

Luxury Hotel Loyalty Programs Are Missing Out on Experiences

Luxury Hotel Loyalty Programs Are Missing Out on Experiences

Deanna Ting, Skift

... But we have a feeling that things are certainly shifting in that area as more luxury brands see themselves as "experience platforms."

2 months ago

Leading Hotels of the World Relaunches Its Pay-to-Play Loyalty Program

Leading Hotels of the World Relaunches Its Pay-to-Play Loyalty Program

Grant Martin, Skift

Leading Hotels of the World's $175 annual fee to join its loyalty program may be off-putting to some frugal frequent travelers. But the Leaders Club, ostensibly, is not for the frugal frequent traveler.

2 months ago

Marriott CEO to Unhappy Loyalty Members: ‘Hang With Us’

Marriott CEO to Unhappy Loyalty Members: ‘Hang With Us’

Hannah Sampson, Skift

Marriott CEO Arne Sorenson knows that not everyone is thrilled with the merged Marriott-Starwood loyalty program. But at Skift Global Forum, he made the case for why they should be — and said he hopes they'll come around.

2 months ago

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Deanna Ting, Skift

Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels.

2 months ago

Leading Hotels of the World Revamps Its Loyalty Program

Leading Hotels of the World Revamps Its Loyalty Program

Deanna Ting, Skift

Leading Hotels is taking a traditional, yet also somewhat contrarian approach to hotel loyalty — but will it pay off for its independent hotel members?

2 months ago