Business of Loyalty Coverage

United-Chase Rift Creates Opportunities for Other Credit Card Partnerships

United-Chase Rift Creates Opportunities for Other Credit Card Partnerships

Grant Martin, Skift

If United and Chase can't forge an exclusive agreement on how they market credit cards, the door may open for other banks like Citi, Barclays, or American Express to pitch a United co-branded product.

2 days ago

JetBlue’s Expansion Into Europe Will Make TrueBlue a Better Loyalty Program

JetBlue’s Expansion Into Europe Will Make TrueBlue a Better Loyalty Program

Grant Martin, Skift

JetBlue’s upcoming expansion will be a great opportunity for those with extra TrueBlue points to book award seats to Europe. Don’t expect any screaming deals though.

1 week ago

Co-Branded Credit Cards from Mega Hotel Companies Woo Travelers

Co-Branded Credit Cards from Mega Hotel Companies Woo Travelers

Eric Rosen, Bloomberg

Playing the points game has never been more popular — or lucrative — for travelers and hotel companies alike.

3 weeks ago

Hyatt Adds Thompson and Joie de Vivre Hotels as Loyalty Partners

Hyatt Adds Thompson and Joie de Vivre Hotels as Loyalty Partners

Grant Martin, Skift

Portions of Hyatt's recent Two Roads acquisition are already getting incorporated into World of Hyatt, which should delight loyalty program members.

3 weeks ago

American Airlines and China Southern Launch Loyalty Partnership

American Airlines and China Southern Launch Loyalty Partnership

Grant Martin, Skift

Until recently, Cathay Pacific was the only carrier that American Airlines frequent flyers could use to travel into China with frequent flyer benefits. A new partnership with China Southern will extend that reach significantly.

1 month ago

How Marriott Plans to Supercharge Growth Starting With 1,700 New Hotels in 3 Years

How Marriott Plans to Supercharge Growth Starting With 1,700 New Hotels in 3 Years

Deanna Ting, Skift

Marriott says you really can have it all when it comes to a hotel company — both scale and quality. But can you really do that without sacrificing one for the other? Guess we'll find out over the next three years.

1 month ago

Travel Megatrends 2019: Travel Loyalty Is Overdue for Disruption

Travel Megatrends 2019: Travel Loyalty Is Overdue for Disruption

Grant Martin, Skift

Being a member in loyalty programs today is about as engaging as a trip to the auto mechanic. For most, complex rules and constraints take much of the utility out of the programs while other, more motivated travelers simply find them uninspiring. To survive, tomorrow’s loyalty programs will need much more than blockchain — they’ll need true disruption.

2 months ago

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Deanna Ting, Skift

We can just imagine what some befuddled viewers of the Oscars were thinking Sunday night, but here are a few guesses: Uhhh, what does Bonvoy mean? Bon Voy ... age? Also, stop trying to make Bonvoy happen.

2 months ago

Wyndham Backtracks on Award-Winning Loyalty Program

Wyndham Backtracks on Award-Winning Loyalty Program

Grant Martin, Skift

Wyndham pulled an about-face on its award-winning loyalty program last week. Perhaps aligning every award room in the hotel's network to the same price wasn't sustainable after all.

2 months ago

IHG Confirms Plans to Add Dynamic Pricing to Hotel Award Bookings

IHG Confirms Plans to Add Dynamic Pricing to Hotel Award Bookings

Grant Martin, Skift

IHG plans to experiment with moving award pricing in its Rewards Club loyalty program to a dynamic model, which will allow it to price rooms according to demand. The details — and the impact on loyalty program members — will take shape through the year.

2 months ago

Marriott and Accor Each Have a New Partnership With European Football Giants

Marriott and Accor Each Have a New Partnership With European Football Giants

Isaac Carey, Skift

The hotel giants are harnessing the world's favorite sport to get the word out about their new loyalty programs. This is a smart move which should give the brands lots of visibility, and entice soccer fans.

2 months ago

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New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Adara + Skift

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

2 months ago