We'd like to see a more thoughtful approach to tourism beyond the singular focus on the luxury market, as they tend to be rather fickle.
Let's hope the route brings a little light to an otherwise isolated part of Burma.
The opening of Myanmar has brought with it an influx of visitors but not an incredible amount of strategic planning.
Myanmar needs to demonstrate it can handle its new visitors, and since it can't handle it on its own turning to a third party is its best option.
This is primarily about access in the capital city Naypyidaw. Outside of its city limits, visitors are still with much the same infrastructure that was in place before the country's nominal reforms.
Myanmar's tourism sector has boomed since its borders opened for the first time last year, but a series of dangerous incidents this early in its industry's growth could have a negative impact for years to come.
The list includes some surprising landmarks including the St. Louis Gateway Arch and a New Jersey Park whose livelihood is as much at risk due to erosion and overdevelopment as historic sites in Syria and Burma.
Despite the rapid easing of travel restrictions in some parts of the country, the border area with Thailand has been a trouble spot. The new rules will likely affect -- hopefully improve -- conditions in this region.
It is a mixture of timing and strategy that landed Best Western in two of today's most challenging hotel markets, but its agility to convert and brand properties has raised its profile abroad.