Sarah Enelow-Snyder, Skift
While most American road trips are DIY, created piecemeal on a budget, the luxury set has options and smart travel brands know who to target.
1 year ago
Dennis Schaal, Skift
We're having a moment. In the wake of the Florida school shooting, travel companies are abandoning the National Rifle Association and its assault rifle advocacy. History would tell us that no substantial reforms will come out of this. But perhaps student and corporate pressure will make things different this time.
1 year ago
David Welch, Bloomberg
Sometimes it takes newcomers with fresh ideas to steer a company in the right direction. Avis has made some progress but it looks like its board is in dire need of new faces to prevent its company from becoming obsolete.
2 years ago
BCD Travel + Skift
Companies put a lot of time and effort into creating a successful hotel program–– but without regular rate auditing, they may be leaving money on the table.
2 years ago
Richard Weiss, Bloomberg
Reading between the lines, Lufthansa is saying its success in acquiring Brussels Airlines and Air Berlin and incorporating them into Eurowings means it may do additional takeovers and may compete with Wow and Norwegian on transatlantic routes.
2 years ago
Samantha Shankman, Skift
Although the jump in funding will help Visit California embark on more ambitious marketing projects in more markets, the amount of time and procedure it took to make it happen highlights the achilles heel of the destination marketing industry.
4 years ago
Samantha Shankman, Skift
Increased traveler awareness and sophistication paired with several years of economic recession have led to the growth of a new category of minimalist hotels that has continued its ascent despite increased consumer confidence.
5 years ago
Dennis Schaal, Skift
Major car rental companies have implemented rate hikes over the last year. That may be a contributing factor in leisure travelers growing unease with their heretofore favorite big brands.
5 years ago
Kameel Stanley, Tampa Bay Times
Having a sufficient marketing budget is a concern for tourism marketing organizations across the country, but there's a direct connection between bigger budgets and stronger returns.
5 years ago
Samantha Shankman, Skift
Online travel websites are starting to take their marketing efforts offline to build brand awareness and gain new customers via print and TV campaigns. This is a good example of a multi-faceted service distilling its message down to a simple but powerful image.
6 years ago
Nathalie Thomas, The Daily Telegraph
Travelodge's problems stem not from a lack of demand or a dislike of its services, but some wacky financial moves that began before the financial collapse and have yet to gain the proper footing again.
6 years ago
Samantha Shankman, Skift
The Best Western brand is present worldwide in the form of converted or independent hotels. Building seamless technology for customers and operations is a tough task, but superior quality will eventually breed positive branding.
6 years ago