Articles tagged “budget”

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How Ineffective Hotel Audits Are Causing Companies to Overspend

How Ineffective Hotel Audits Are Causing Companies to Overspend

BCD Travel + Skift

Companies put a lot of time and effort into creating a successful hotel program–– but without regular rate auditing, they may be leaving money on the table.

2 months ago

Lufthansa Will Expand Its Eurowings Brand as Budget Carrier Fight Heats Up

Lufthansa Will Expand Its Eurowings Brand as Budget Carrier Fight Heats Up

Richard Weiss, Bloomberg

Reading between the lines, Lufthansa is saying its success in acquiring Brussels Airlines and Air Berlin and incorporating them into Eurowings means it may do additional takeovers and may compete with Wow and Norwegian on transatlantic routes.

7 months ago

How California Doubled Its Tourism Budget to More Than $100 Million

How California Doubled Its Tourism Budget to More Than $100 Million

Samantha Shankman, Skift

Although the jump in funding will help Visit California embark on more ambitious marketing projects in more markets, the amount of time and procedure it took to make it happen highlights the achilles heel of the destination marketing industry.

3 years ago

Yotel to Expand Internationally in Airports and City Centers

Yotel to Expand Internationally in Airports and City Centers

Samantha Shankman, Skift

Increased traveler awareness and sophistication paired with several years of economic recession have led to the growth of a new category of minimalist hotels that has continued its ascent despite increased consumer confidence.

3 years ago

Car Rental Brands’ Reputations Took Substantial Hit in 2014

Car Rental Brands’ Reputations Took Substantial Hit in 2014

Dennis Schaal, Skift

Major car rental companies have implemented rate hikes over the last year. That may be a contributing factor in leisure travelers growing unease with their heretofore favorite big brands.

3 years ago

St. Pete Anticipates $700K Hike in Tourism Marketing Budget

St. Pete Anticipates $700K Hike in Tourism Marketing Budget

Kameel Stanley, Tampa Bay Times

Having a sufficient marketing budget is a concern for tourism marketing organizations across the country, but there's a direct connection between bigger budgets and stronger returns.

3 years ago

Indian Booking Site Yatra Shows Internet Brands How to Advertise Offline

Indian Booking Site Yatra Shows Internet Brands How to Advertise Offline

Samantha Shankman, Skift

Online travel websites are starting to take their marketing efforts offline to build brand awareness and gain new customers via print and TV campaigns. This is a good example of a multi-faceted service distilling its message down to a simple but powerful image.

4 years ago

The UK’s Biggest Budget Hotel Chain Just Had Another Terrible Year

The UK’s Biggest Budget Hotel Chain Just Had Another Terrible Year

Nathalie Thomas, The Daily Telegraph

Travelodge's problems stem not from a lack of demand or a dislike of its services, but some wacky financial moves that began before the financial collapse and have yet to gain the proper footing again.

4 years ago

Skift Interview: Best Western CEO Explains the Right Way to Use Big Data

Skift Interview: Best Western CEO Explains the Right Way to Use Big Data

Samantha Shankman, Skift

The Best Western brand is present worldwide in the form of converted or independent hotels. Building seamless technology for customers and operations is a tough task, but superior quality will eventually breed positive branding.

4 years ago

Dubai Offers Incentives to Hoteliers Building Budget Accommodations

ArabianBusiness.com Staff, HotelierMiddleEast.com

Dubai needs to diversify the price points of hotels and attractions in order to broaden its visitor base. Building hotels that visitors can actually afford is the first step.

4 years ago

Free Breakfast Is A Big Selling Point for Budget Hotel Chains

Free Breakfast Is A Big Selling Point for Budget Hotel Chains

Helen Anders, Austin American-Statesman

Free rolls and soggy eggs isn't enough pick budget rooms over luxury suites, but it remains a strong selling point for budget hotels that provide travelers a fair amount of basic amenities for a low price.

4 years ago

Howard Johnson Looks to Recapture Market with New Branding Initiative

Howard Johnson Looks to Recapture Market with New Branding Initiative

Samantha Shankman, Skift

What was once one of the most well-known hotel brands in the U.S. isn't any longer. The redesign is an attempt to reintroduce Howard Johnson to a new set of design-conscious travelers that have few preconceived perceptions of the brand.

4 years ago