Although the jump in funding will help Visit California embark on more ambitious marketing projects in more markets, the amount of time and procedure it took to make it happen highlights the achilles heel of the destination marketing industry.
Increased traveler awareness and sophistication paired with several years of economic recession have led to the growth of a new category of minimalist hotels that has continued its ascent despite increased consumer confidence.
Major car rental companies have implemented rate hikes over the last year. That may be a contributing factor in leisure travelers growing unease with their heretofore favorite big brands.
Having a sufficient marketing budget is a concern for tourism marketing organizations across the country, but there's a direct connection between bigger budgets and stronger returns.
Online travel websites are starting to take their marketing efforts offline to build brand awareness and gain new customers via print and TV campaigns. This is a good example of a multi-faceted service distilling its message down to a simple but powerful image.
Travelodge's problems stem not from a lack of demand or a dislike of its services, but some wacky financial moves that began before the financial collapse and have yet to gain the proper footing again.
The Best Western brand is present worldwide in the form of converted or independent hotels. Building seamless technology for customers and operations is a tough task, but superior quality will eventually breed positive branding.
Dubai needs to diversify the price points of hotels and attractions in order to broaden its visitor base. Building hotels that visitors can actually afford is the first step.
Free rolls and soggy eggs isn't enough pick budget rooms over luxury suites, but it remains a strong selling point for budget hotels that provide travelers a fair amount of basic amenities for a low price.
What was once one of the most well-known hotel brands in the U.S. isn't any longer. The redesign is an attempt to reintroduce Howard Johnson to a new set of design-conscious travelers that have few preconceived perceptions of the brand.