Articles tagged “branded fares”

Why Airlines Keep Creating Even More Types of Fares

Why Airlines Keep Creating Even More Types of Fares

Sean O'Neill, Skift

Many airline executives insist that their so-called New Distribution Capability, or new method of sharing data for selling tickets, will hit a major target next year. But industry insiders say the target will be missed. To cope in the meantime, several airlines will expand the marketing for bundled fares under a confusing array of brand names.

2 weeks ago

Delta Doesn’t Actually Want Anyone to Buy Basic Economy

Delta Doesn’t Actually Want Anyone to Buy Basic Economy

Brian Sumers, Skift

Delta has a message for passengers who don't like Basic Economy fares: Trade up and buy a better product.

2 years ago

Costa Cruises Takes a Cue From Airlines With New Branded Fares

Costa Cruises Takes a Cue From Airlines With New Branded Fares

Hannah Sampson, Skift

Cruises have always been complicated to book, so we're curious if customers will appreciate Costa's new approach.

2 years ago