Articles tagged “brand marketing”

How Apple’s New Privacy Effort Will Impact Travel Marketing

How Apple’s New Privacy Effort Will Impact Travel Marketing

Sean O'Neill, Skift

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

2 months ago

Skiftx Original
5 Ways to Successfully Pivot Travel Marketing During Covid-19

5 Ways to Successfully Pivot Travel Marketing During Covid-19

SkiftX

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

5 months ago

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

Dennis Schaal, Skift

Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking is pivoting to address shortcomings, realizing finally you can't keep kicking the can down the road with basically the same strategy.

6 months ago

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Dennis Schaal, Skift

When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.

1 year ago

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Danni Santana, Skift

Choice Hotels realized years ago that Comfort Inn's look was outdated. The company has to hope that spending billions on renovations and new marketing materials will make the brand successful again.

1 year ago

Sponsored
Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Accor Group + Skift

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

1 year ago

Sponsored
New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

Bannerflow + Skift

As travel brands demand greater transparency into marketing performance data, they are rethinking their agency relationships and moving marketing operations in-house to gain more control over the creative process.

2 years ago

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Dennis Schaal, Skift

Kayak is looking to get leaner and more efficient. The restructuring, though, doesn't exactly mesh with the upbeat picture about the metasearch company that parent Booking Holdings described during its fourth-quarter earnings call this week.

2 years ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

2 years ago

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

Dennis Schaal, Skift

It's back to the future for Booking Holdings, which is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow because consumers pay when they book, and higher commissions.

2 years ago

Sponsored
SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

Brand USA + Skift

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!

2 years ago

Sponsored
Travel Brands Should Stand Up For the Values They Believe In

Travel Brands Should Stand Up For the Values They Believe In

Oath + Skift

Travel brands are increasingly standing up for the values they share with their customers—and are finding that doing so offers new ways to connect. Brands with an authentic voice make the greatest impact as the market continues to reward the risk takers.

3 years ago