Articles tagged “brand marketing”

Hotels

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Online Travel

Expedia CEO Touts Ads to ‘Punch Our Main Competitor (Airbnb) Squarely in the Nose’

Airbnb will definitely be able to take this Expedia/Vrbo punch.

Expedia CEO Touts Ads to ‘Punch Our Main Competitor (Airbnb) Squarely in the Nose’

Hotels

Hilton’s 2024 Grammy Ad Spotlights Rewards Program and Icelandic Musician Laufey

Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.

Hilton’s 2024 Grammy Ad Spotlights Rewards Program and Icelandic Musician Laufey

Hotels

Tommy Bahama Brings Beach Vibes to Its First Hotel

If you like to walk through the hotel lobby in your Hawaiian shirt and swim trunks, you might will feel self-conscious at The Ritz-Carlton. But maybe not at a Tommy Bahama property.

Tommy Bahama Brings Beach Vibes to Its First Hotel

News Blog

Pakistan Launches First-Ever National Tourism Brand

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the Covid-19 pandemic, the travel and tourism industry contributed approximately $15 billion, accounting for 6% of Pakistan's total gross domestic product (GDP)…

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

News Blog

IDEAS: Palazzo Avino Collaborates with Valentino for Summer Beach Takeover

This summer, Palazzo Avino - a 12th century villa turned five star hotel - has partnered with Maison Valentino on a ‘Summer Beach Takeover’.  https://www.instagram.com/p/Ctb0SjJMzHd/?igshid=MTc4MmM1YmI2Ng%3D%3D The collaboration will see the renowned fashion house transform the Hotels' Clubhouse by the Sea, bringing a collection of custom furniture and soft furnishings to the premises. The grounds will…

News Blog

Ad Age Bestows Hilton With Award for Best Rebrand

When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You Stay,” helped the U.S.-based hotel giant differentiate itself from competitors, the trade publication said. Ad Age praised Hilton's campaign — created by agency TBWA\Chiat\Day New…

Hotels

Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era

Fairmont is a luxury brand that has been underperforming its potential in its development pipeline. Can a new CEO and management team with a new strategy improve things?

Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era

Online Travel

Airbnb Widened Marketing Edge Against Rivals in 2022

Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide. Not even close.

Airbnb Widened Marketing Edge Against Rivals in 2022