Articles tagged “brand marketing”

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New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

Bannerflow + Skift

As travel brands demand greater transparency into marketing performance data, they are rethinking their agency relationships and moving marketing operations in-house to gain more control over the creative process.

3 months ago

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Dennis Schaal, Skift

Kayak is looking to get leaner and more efficient. The restructuring, though, doesn't exactly mesh with the upbeat picture about the metasearch company that parent Booking Holdings described during its fourth-quarter earnings call this week.

3 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

3 months ago

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

Dennis Schaal, Skift

It's back to the future for Booking Holdings, which is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow because consumers pay when they book, and higher commissions.

7 months ago

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SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

Brand USA + Skift

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!

8 months ago

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Travel Brands Should Stand Up For the Values They Believe In

Travel Brands Should Stand Up For the Values They Believe In

Oath + Skift

Travel brands are increasingly standing up for the values they share with their customers—and are finding that doing so offers new ways to connect. Brands with an authentic voice make the greatest impact as the market continues to reward the risk takers.

1 year ago

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Samantha Shankman, Skift

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.

1 year ago

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New eBook: The Modern Tourism Marketer’s Guide to Video

New eBook: The Modern Tourism Marketer’s Guide to Video

CrowdRiff + Skift

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

2 years ago

Hilton Is Pretty Sure It Needs Five More Hotel Brands to Better Compete

Hilton Is Pretty Sure It Needs Five More Hotel Brands to Better Compete

Deanna Ting, Skift

Hilton's MO? We're doing just fine — but it couldn't hurt to add a few more brands, either.

2 years ago

Why Aren’t Any Travel Brands Considered Among the Best on Earth?

Why Aren’t Any Travel Brands Considered Among the Best on Earth?

Deanna Ting, Skift

We wondered: If travel is one of the biggest industries in the entire world, why aren't any of its brands big enough for these annual lists? We found out there are a few reasons, and a few ways brands can begin to change that.

3 years ago

Hawaii Has Launched a Facial Recognition Marketing Campaign to Help Travelers Plan Trips

Hawaii Has Launched a Facial Recognition Marketing Campaign to Help Travelers Plan Trips

Dan Peltier, Skift

Many travelers are generally more open to using new technology than other groups. But the pay-off has to be clear and transparency is paramount for a campaign like this to work.

3 years ago

Marriott’s New Global Ad Campaign Puts Its Loyalty Members First

Marriott’s New Global Ad Campaign Puts Its Loyalty Members First

Deanna Ting, Skift

Given its never-ending, still-pending acquisition of Starwood, this ad campaign — aimed at promoting Marriott's loyalty program — makes total sense. Marriott doesn't just want consumers to stop clicking around. It wants them to be loyal Marriott customers in every sense of the word. It also wants to assure any critics or SPG loyalists that the Marriott Rewards program already is one of the best ones around.

3 years ago