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Hotels
Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.
Sean O'Neill | 1 month ago
Online Travel
Airbnb will definitely be able to take this Expedia/Vrbo punch.
Dennis Schaal | 2 months ago
Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.
Sean O'Neill | 2 months ago
If you like to walk through the hotel lobby in your Hawaiian shirt and swim trunks, you might will feel self-conscious at The Ritz-Carlton. But maybe not at a Tommy Bahama property.
Sean O'Neill | 3 months ago
News Blog
Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the Covid-19 pandemic, the travel and tourism industry contributed approximately $15 billion, accounting for 6% of Pakistan's total gross domestic product (GDP)…
Peden Doma Bhutia | 8 months ago
Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.
Sean O'Neill | 8 months ago
This summer, Palazzo Avino - a 12th century villa turned five star hotel - has partnered with Maison Valentino on a ‘Summer Beach Takeover’. https://www.instagram.com/p/Ctb0SjJMzHd/?igshid=MTc4MmM1YmI2Ng%3D%3D The collaboration will see the renowned fashion house transform the Hotels' Clubhouse by the Sea, bringing a collection of custom furniture and soft furnishings to the premises. The grounds will…
Adam Stacey | 9 months ago
When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You Stay,” helped the U.S.-based hotel giant differentiate itself from competitors, the trade publication said. Ad Age praised Hilton's campaign — created by agency TBWA\Chiat\Day New…
Sean O'Neill | 11 months ago
Fairmont is a luxury brand that has been underperforming its potential in its development pipeline. Can a new CEO and management team with a new strategy improve things?
Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide. Not even close.
Dennis Schaal | 1 year ago