Articles tagged “brand marketing”

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Dennis Schaal, Skift

When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.

5 months ago

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Danni Santana, Skift

Choice Hotels realized years ago that Comfort Inn's look was outdated. The company has to hope that spending billions on renovations and new marketing materials will make the brand successful again.

6 months ago

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Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Accor Group + Skift

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

7 months ago

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New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

Bannerflow + Skift

As travel brands demand greater transparency into marketing performance data, they are rethinking their agency relationships and moving marketing operations in-house to gain more control over the creative process.

9 months ago

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Dennis Schaal, Skift

Kayak is looking to get leaner and more efficient. The restructuring, though, doesn't exactly mesh with the upbeat picture about the metasearch company that parent Booking Holdings described during its fourth-quarter earnings call this week.

10 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

10 months ago

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

Dennis Schaal, Skift

It's back to the future for Booking Holdings, which is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow because consumers pay when they book, and higher commissions.

1 year ago

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SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

Brand USA + Skift

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!

1 year ago

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Travel Brands Should Stand Up For the Values They Believe In

Travel Brands Should Stand Up For the Values They Believe In

Oath + Skift

Travel brands are increasingly standing up for the values they share with their customers—and are finding that doing so offers new ways to connect. Brands with an authentic voice make the greatest impact as the market continues to reward the risk takers.

2 years ago

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Samantha Shankman, Skift

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.

2 years ago

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New eBook: The Modern Tourism Marketer’s Guide to Video

New eBook: The Modern Tourism Marketer’s Guide to Video

CrowdRiff + Skift

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

2 years ago

Hilton Is Pretty Sure It Needs Five More Hotel Brands to Better Compete

Hilton Is Pretty Sure It Needs Five More Hotel Brands to Better Compete

Deanna Ting, Skift

Hilton's MO? We're doing just fine — but it couldn't hurt to add a few more brands, either.

3 years ago