Articles tagged “brand marketing”

Airlines

Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report

The uncertainties of the pandemic have sucker-punched the airline industry in more ways than one. Gaining the public's trust through reliability, transparency, and inclusiveness will go a long way towards improving an airline's reputation and brand value.

Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report

Online Travel

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Hotels

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals

Airbnb is going with huge brand marketing campaigns in 2021 to take hosting mainstream. But when travel recovers and rivals turn on their performance marketing on Google, will Airbnb de-prioritizing search engine marketing come back to haunt it?

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals
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Online Travel

New Research: Action Steps For Successful Travel Marketing in 2021

Domestic travel searches are on the rise, booking windows are getting shorter, and more travelers are dreaming and shopping than they are canceling or changing their trips – new Expedia Group data and consumer research offers clues on how travel companies can best connect with travelers right now.

New Research: Action Steps For Successful Travel Marketing in 2021

Online Travel

How Apple’s New Privacy Effort Will Impact Travel Marketing

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

How Apple’s New Privacy Effort Will Impact Travel Marketing
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Online Travel

5 Ways to Successfully Pivot Travel Marketing During Covid-19

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

5 Ways to Successfully Pivot Travel Marketing During Covid-19

Online Travel

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking is pivoting to address shortcomings, realizing finally you can't keep kicking the can down the road with basically the same strategy.

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

Online Travel

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Hotels

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Choice Hotels realized years ago that Comfort Inn's look was outdated. The company has to hope that spending billions on renovations and new marketing materials will make the brand successful again.

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers
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Hotels

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand