Articles tagged “BounceX”

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Why Online Travel Agencies Need to Beat the Cookie and Improve Customer Identification

Why Online Travel Agencies Need to Beat the Cookie and Improve Customer Identification

BounceX + Skift

OTAs need to do a better job at identifying their customers and understanding why they’re abandoning their carts before booking. Relying on cookie-based technology to solve for this is no longer enough.

4 months ago