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Articles tagged “booking.com”

Online Travel

Video: Booking CMO Says Brand Marketing Has Limits

TV ads can be the hippest type of marketing. But the personal brand of Booking.com's chief marketing officer Pepijn Rijvers is tied up in a data-first approach that instead emphasizes paid ads in search engines.

Sean O'Neill, Skift | 6 years ago

Video: Booking CMO Says Brand Marketing Has Limits

Online Travel

New Skift Research Report: The Crisis in Online Travel Agency Advertising

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

Seth Borko, Skift Research | 6 years ago

New Skift Research Report: The Crisis in Online Travel Agency Advertising

Online Travel

Booking CEO Gillian Tans Gets a Ctrip Board Seat

Online travel's two most influential female executives, Ctrip's Jane Jie Sun and Booking.com's Gillian Tans, will now deliberate around the table together at Ctrip board meetings. Ctrip felt the need to announce that the two companies are strengthening their ties after Booking's 2017 investment in Ctrip rival and IPO-bound Meituan-Dianping.

Dennis Schaal, Skift | 6 years ago

Booking CEO Gillian Tans Gets a Ctrip Board Seat

Hotels

It’s Not Just Airbnb β€” HomeAway Starts Adding Hotels Too

While Airbnb has been brashly adding independent hotels, HomeAway has been quietly doing the same β€” although it has been using an entirely different business model given its ties to parent Expedia. Curation may have its place, but all of these companies realize that the more inventory and choice they give consumers, the more likely they are to spend on a stay.

Dennis Schaal, Skift | 6 years ago

It’s Not Just Airbnb β€” HomeAway Starts Adding Hotels Too

Online Travel

The Most Highly Compensated Online Travel CEOs of 2018

TripAdvisor CEO Stephen Kaufer is ordinarily far from being the most-compensated CEO in online travel. This year represented an unusual payout for him. But Skift's annual survey reveals that most online travel CEOs are often more handsomely compensated than what the top bosses in other industries receive, on average.

Sean O'Neill, Skift | 6 years ago

The Most Highly Compensated Online Travel CEOs of 2018

Announcements

The 5 Big Themes Driving Travel in 2018: Lessons From Skift Forum Europe

There is no set formula on how to do it, but it's clear that the most progressive companies in travel are intent on reinventing their businesses, and value propositions. On the other hand, certain things that still work, like customer service and personalized hospitality, will survive the cut.

Dennis Schaal, Deanna Ting and Patrick Whyte, Skift | 6 years ago

The 5 Big Themes Driving Travel in 2018: Lessons From Skift Forum Europe

Online Travel

Booking.com CMO: FareHarbor Was a Smarter Buy Than GetYourGuide

Whether the price tag on GetYourGuide was too much for Booking to admit, the tours and activities platform is likely still viewed as a viable buy for someone but that notion won't do much to calm GetYourGuide's nerves in the meantime.

Dan Peltier, Skift | 6 years ago

Booking.com CMO: FareHarbor Was a Smarter Buy Than GetYourGuide

Online Travel

Booking CMO Adds Apartments to Complex Marketing Mix

Booking.com has a test-and-learn culture, and chief marketing officer Pepijn Rijvers will be doing plenty of that over the next few years as he tries to sort out the complexities of marketing a widely diverse set of accommodation types. Ask anyone, though: It's a great problem to have.

Dennis Schaal, Skift | 6 years ago

Booking CMO Adds Apartments to Complex Marketing Mix

Online Travel

Booking Holdings CEO: We’re on the Road Toward Going Full-Service

Evolve or be crushed. That's CEO Glenn Fogel's philosophy about business in general and Booking Holdings in particular. But the move toward becoming more of a full-service online travel agency comes with the risk of losing focus on accommodations. No one ever said all this online travel agency stuff is easy.

Dennis Schaal, Skift | 6 years ago

Booking Holdings CEO: We’re on the Road Toward Going Full-Service

Online Travel

Hostelworld’s New Payment Options Show That It’s Growing Up

It’s probably a tiny blip on the radar of Priceline and Expedia but Hostelworld is quietly building up a nice niche business. How long can it be before one of the bigger players shows an interest?

Patrick Whyte, Skift | 6 years ago

Hostelworld’s New Payment Options Show That It’s Growing Up